改革开放以来，民办教育事业得到长足发展，已经成为教育事业增长点和促进教育改革的重要力量。2018年6月发布《中国教育行业蓝皮书》显示，自2002年底《民办教育促进法》颁布以来，我国民办教育地位逐步提升，各级各类民办学校总数增加了1.5倍，在校人数增加2.7倍。据中国互联网数据资讯中心统计，2018年中国民办教育产业规模已达近1.35万亿元，未来几年还将保持15%以上的复合增长率，预计2019年将达到1.55万亿元以上的市场规模。在经济全球化和服务国际化的时代，民办教育培训市场呈现蓬勃发展的态势，我国的教育培训市场将进入比拼内功和规模的圈地时代，市场竞争将日趋激烈，行业前景可期。 在沈阳X培训机构的办学历程中，一直处于市场竞争力较低的位置，盈利收益少，究其原因是因为没有清晰的市场营销策略。X培训机构品牌知名度不够，家长认可度低、传统招生模式成本过高，投入产出比过低、低端产品竞争激烈，招生困难。处于市场竞争愈演愈烈的语言培训市场，X培训机构招生受到了影响，生存问题摆在了前方。到底以何种市场营销策略进行实施才能解决培训机构品牌知名度不够，家长认可度低等问题，这是本课题想要讨论的议题。 本文基于6Ps市场营销理论及STP战略，对沈阳X培训机构招生策略进行研究，并提出了适合沈阳X培训机构招生策略优化方案。笔者建议沈阳X培训机构取消低端市场，集中力量开发中高端市场、通过政府搭桥和社交媒体拓宽招生宣传渠道、完善直接和间接营销渠道，即时把握市场最新趋势，以此服务于X机构远期建设目标。

Since the reform and opening up, private education has made great progress, and it has become the growth point of education and an important force to promote education reform. The Blue Book of China's Education Industry published in June 2018 shows that, since the promulgation of the Law on Promoting Private Education at the end of 2002, the status of private education in China has gradually improved, with the total number of private schools at all levels and types increasing by 1.5 times and the number of students increasing by 2.7 times. According to CIC statistics, the scale of China's private education industry has reached nearly 1.35 trillion yuan in 2018, and will maintain a compound growth rate of more than 15% in the next few years. It is expected to reach a market scale of more than 1.55 trillion yuan in 2019. In the era of economic globalization and service internationalization, the private education and training market is developing vigorously. China's education and training market will enter an era of competition and scale enclosure. The market competition will become increasingly fierce, and the industry prospects are promising. In the course of running Shenyang X training institute, it has always been in a position of low market competitiveness and low profit. The reason is that there is no clear marketing strategy. X training institutions have insufficient brand awareness, low parental recognition, high cost of traditional enrollment mode, low input-output ratio, fierce competition for low-end products, and difficult enrollment. In the increasingly competitive language training market, the enrollment of X training institutions has been affected, and the survival problem is in the front. What kind of marketing strategy to implement in order to solve the problems of insufficient brand awareness and low parental recognition of training institutions, this is the topic we want to discuss. Based on 6Ps marketing theory and STP theory, this paper studies the enrollment strategy of Shenyang X training institutions, and puts forward a suitable enrollment strategy optimization scheme for Shenyang X training institutions. The author suggests that Shenyang X training institutions cancel the low-end market, concentrate on the development of high-end market, broaden the channels of enrollment promotion through government bridging and social media, improve direct and indirect marketing channels, and grasp the latest market trends in order to serve the long-term construction goals of X institutions.