本文围绕承德大地房地产开发有限公司发展战略的调整转换，系统分析承德市经济发展的特殊性，承德市房地产市场的特殊性，大地房地产开发有限责任公司的现状以及面临的主要问题，分析了承德市大地房地产开发有限责任公司调整发展方向，由单纯的商品住宅开发战略转向复合式地产开发，抓住承德市旅游产业升级的契机，将市场定位由承德一市内居民扩大到环首都经济圈的富裕阶层，实施旅游休闲地产开发战略，从经营经济型连锁酒店入手，开始多元化经营战略的必要性和可行性，具体说明了实施方案和有关保障措施。通过对三线城市承德市大地房地产开发有限责任公司在当前外部环境发生重大变化，特别是政府调控政策愈加严厉的形势下企业发展战略调整的研究分析，对于提高承德市中小型房地产开发企业竞争实力具有一定的指导意义，对国内其他地方的中小房地产企业的发展也具有相应的借鉴意义。

This paper focuses on Chengde land of real estate development limited company development strategy transition, system analysis of Chengde city economy development particularity, Chengde City real estate market's particularity, earth real estate development limited liability company current situation and facing problems, analysis of the Chengde land company implementation of tourism leisure real estate development strategic necessity and the feasibility, specify the implementation scheme and relevant guarantee measures.Based on the three line of the city of Chengde City real estate development limited liability company in the significant changes in the external environment, especially the government regulation and control policies more severe situation of enterprise development strategy research and analysis, to improve the Chengde small and medium-sized real estate development enterprises competitive strength has certain guiding significance to other parts of the country, the small and medium-sized the development of real estate enterprises also has draw lessons from a meaning.