中国古代诗赋中形成了具有特殊含义的咏日文化意象，本文通过有代表性的古代诗赋总集进行统计，发现频次最高，且有典型文化意义的的咏日意象，包括三类：以羲和为中心的意象群，以及阳乌和葵藿倾阳。以古籍文献的记载及积淀为基础，探讨这三类典型咏日意象的生成过程，可以揭示中国古代咏日文化的丰富内涵及文学特征。 从最初生成来看，羲和意象群来源于神话记载，阳乌意象来源于对物象符号的想象和描述，葵藿倾阳意象来源于对自然物性的观察。这些意象产生后，为历代文人不断引用，又呈现出积淀和演变的轨迹。 咏日文化意象的演变可分为因“意”演变、因“象”演变、因修辞手法演变等形式。这种动态的生成过程也表现出一定规律：“日”与“象”之间关联的建构是咏日文化意象产生的前提，符号化、艺术化、系统化是咏日文化意象演变的倾向，诗赋创作和历代文人的引用是咏日文化意象传播的途径。

The unique cultural images chanting the sun exist in Chinese classical poetry and prose. By counting the number of their occurrence, this article finds the typical chanting-sun culture images include the image group centering on the myth of Xi-he, the tale of Golden crow and heliotropism of Kui-huo (Chinese mallow and soybean leaves). Based on documentary records and accumulation, the research on the formation process of these three kinds of cultural images can show the rich connotation and literary features of the Chinese classical cultural chanting-sun imagery. Seeing from the origin, the image group centering on Xi-he derives from mythological records, the image Golden crow stems from the imagination and descriptions of imagery symbol, and the image Kui-huo (mallow and soybean leaves) originates from the observation of natural features. Chanting-sun images indicate a trace of evolution and accumulation in the quoting by successive literati. The evolution of the imagery of the sun have three causes: the evolution on authors’ feeling, the evolution on images’ meaning, and the evolution on rhetoric requirements. The formation of the imagery of the sun observe the following rules: the connection of the relationship between "sun" and "image" is the prerequisite for the creation of the cultural imagery, symbolization, artistry and systematization are the directions of the evolution, and the poetry writing and the reference of the scholars of successive dynasties are the ways of the dissemination of the culture images of the sun.