中文题名: | 中国大学生网购情况调查——以北京师范大学为例 |
姓名: | |
保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 050102 |
学科专业: | |
学生类型: | 学士 |
学位: | 文学学士 |
学位年度: | 2017 |
学校: | 北京师范大学 |
校区: | |
学院: | |
第一导师姓名: | |
第一导师单位: | |
第二导师姓名: | |
提交日期: | 2017-05-27 |
答辩日期: | 2017-05-19 |
中文关键词: | |
中文摘要: |
网购,一种时尚的购物方法,打破了时空限定,具有价钱便宜,送货上门的方便性,大学生是对网络最敏感的人,而且对网上购物更容易接受并且有能力参加。可是网上购物市场也存在一系列问题,比如网上图片和实际商品的不同,退换商品的手续麻烦而且到货速度慢等等。针对这些问题,本文通过问卷调查对大学生网购现状进行调查,了解大学生在网上购物的情况,了解并分析目前网购存在的问题。
本文主要分为四章:
第一章是绪论。主要是写选题依据,研究目的,研究意义以及研究方法等方面内容。
第二章是网络购物发展情况及分类。这一章主要写网络购物分类和写网络购物发展情况。
第三章是通过问卷调查结果分析了解北京师范大学大学生网上购物情况和问题
第四章是中国网络购物市场的问题和发展建议。
本次调查的对象是北京师范大学的中国大学生50名。男生为20名,女生为30名。其中大四有18名。一个月在网上购物平均1-5次。大部分同学每月在网上购物花100-500元。38名的同学有过网购时遇到问题。28名的同学回答商品质量的问题。还调查了网上购物市场的发展趋势、发展、缺点的看法。
﹀
|
外文摘要: |
Online shopping is a more fashionable way of shopping, it breaks the limit of the space and time. And it also gave people provide home delivery service with lower prize at the same time. College students uses online shopping the most, the reason is they can learn it easily and they have the ability to use the online shopping concept. Atthe same time of the service that people enjoys there are also many problems between this, for example the picture on the internet doesn't look like the commondity that u received, the return procedure takes more time and delivery speed slow.
According to these questions, this article is aimed at how college student are doing about the online shopping,understand and analyze theproblems what online shopping has.
This article is separated into 4 chapters:
Chapter 1 Introduction including topic basis, research objective, and how are we doing this.
Chapter 2 The future of online shopping and the different categories.
Chapter 3 Using this questionnaire investigation to understand the shopping problems of the students in Beijing Normal University.
Chapter 4 Recommendations and summar.The object of this survey 50 students from Beijing Normal University. 20 males and 30 females. Also including 18 students who's in the 4th grade.The average ofonline shopping is 1 to 5 times per week. Most of the student spends 100 to500 RMB on online shopping per month. 38 students had problem when they were doing online shopping. 28 students had commodity quality problems. This survey is also about the developing trend, future and shortcoming about online shopping.
﹀
|
参考文献总数: | 28个 |
馆藏号: | 本050102/17016 |
开放日期: | 2017-10-26 |