我国家具行业处于进入网络经营的初级阶段，至今还未有一个成熟且完全成功的案例。家具电子商务要持续发展，还需要解决诸多问题。“美乐乐家具网”作为一个专业的网络经销平台，与诸多家具品牌商合作开展O2O（线上到线下）销售模式，在取得一定的成绩的同时，也存在一些需要进一步探索和有待解决的问题。本文通过对现阶段家具行业所采用的各种网络营销模式的介绍，以“美乐乐家具网”的模式为例，将“美乐乐”模式与现存的其它网络营销模式进行对比分析，找出该模式取得的成绩及存在的问题，本文同时以竞争战略理论为分析工具，运用企业宏观环境分析法、SWOT分析法，对“美乐乐家具网”的外部环境及内部资源能力进行分析，总结“美乐乐”模式的优势及不足，从而提出可改进及优化的可行性建议。希望本文的研究能够对“美乐乐家具网”当前的发展起到一定的帮助作用。

This article through the introduction of a variety of network marketing model used by the furniture industry at this stage, " Meilele Furniture" mode, for example, " Meilele " mode comparative analysis with other existing network marketing model, looking forthis mode the achievements and problems of this paper at the same time the theory of competitive strategy analysis tools, the use of Porter's five forces model and SWOT analysis, analysis Meilele Furniture external environment and internal resources,summarizes the advantages and disadvantages of "Meilele" mode, and put forward feasible suggestions for improvement and optimization. I hope this study can play a helpful role in the development of " Meilele Furniture.