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中文题名:

 新媒体背景下访谈节目的创新转型----解读优酷《老友记》及其成功之道    

姓名:

 山丹    

学科代码:

 135105    

学科专业:

 广播电视    

学生类型:

 硕士    

学位:

 艺术硕士    

学位年度:

 2014    

校区:

 北京校区培养    

学院:

 艺术与传媒学院    

研究方向:

 广播电视    

第一导师姓名:

 于丹    

第一导师单位:

 北京师范大学艺术与传媒学院    

提交日期:

 2014-12-24    

答辩日期:

 2014-12-10    

外文题名:

 UNDER THE BACKGROUND OF NEW MEDIA INTERVIEW PROGRAM OF INNOVATION TRANSFORMATION—— INTERPRET YOUKU 《FRIENDS》 AND TO SUCCESS    

中文摘要:
如今,优酷网的视频节目推广更加的清晰、明确、精准。优酷网站的影响力与广告的额正确设计投放成正比例增长。优酷的节目也一样,制作的更加精良。它原创、它草根、它有趣、它无所不能!因为新媒体的特点,借助新媒体应运而生的新节目也必将深受追捧。比方大家热议的优酷,已经成为了大众的一种生活时尚产品,与人们的生活息息相关了。一档高收视率的节目的制作本身要精良,优酷独特的发展轨迹给它的节目增色不少,甚至打造了自己的节目特色。在脱口秀节目选题到制作的整个过程,是优酷视频节目的成长历练过程。《老友记》等谈话类节目获得了自己的粉丝群体。《老友记》的幽智慧,深受大家喜爱。开播两年,已经收获了2亿次的点击播放,无论是大咖们嚼着大蒜还是喝着咖啡,总之都会侃侃而谈,节目邀请的都是重量级的嘉宾。
外文摘要:
Today, youku video programs to promote more clear, clear and accurate. Youku station and advertising in the influence of the amount of design on the right into increased steadily. Youku program was made, too, are better. Its original, grassroots, it's fun, it can do anything! Because of the characteristics of new media, with the aid of new media arises at the historic moment of new program will also deeply. For hot youku, has become a popular fashion product of a kind of life, is closely related to people's life. A high ratings of the show to make itself superior, youku's trajectory to its unique program graces many, even create their own program. In the talk show topic to the whole process of production, is a youtube video shows the growth of the training process. Friends such as conversation program for his fans. The friends of the deep wisdom, loved by everyone. Started two years, has harvested the click play 200 million times, both the higher-ups chew garlic and drinking coffee, anyhow will talk, program invited are heavyweight honored guest.
参考文献总数:

 13    

馆藏号:

 硕550105/1426    

开放日期:

 2014-12-24    

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