该文首先从影响“文化遗产数字化保护”（简称DHP）的内外因素分析角度入手，在 DHP应用的四个方面中，分析每一方面每个应用步骤的具体影响因素，通过分类整理得出，在DHP的动态发展过程中，影响DHP的八类外部要素为：科技因素、政策因素、管理因素、传播因素、研究因素、经济因素、群体因素、时空因素。同时分析得出文化遗产的内部影响因素为：其自身的自然属性与文化属性。在此基础上进一步推导得出DHP效能公式，并通过计算得出：政策因素和经济因素作为具有否定作用的主要变量因素，决定着整个效能的高效与否；科技因素、管理因素、传播因素、研究因素、群体因素、次要其他因素，这些变量因素之和值量的高低，也在很大程度上决定着最后评定的效能值。又通过支持度与置信度度量关联规则的方法和变量分析的二元法，测算DHP的内外影响因素中，内因与每一类外因、外因与外因之间的关联，得出：当一项DHP项目处于政策因素和经济因素的大力支持情况下，往往会促进科技因素对其的关注，以及新技术对其的倾斜，同理也可有效增强传播效果，刺激研究投入和成功的产出，吸引大众的关注，从而更好的刺激被保护项目的顺利实施和后续发展。 其次，通过对中国及欧美国家的DHP信息，特别是有关数字化项目的信息，在“博物馆官方网站”（简称OOM）中链接结构层次设置模式的抽样调查，对调查结果进行中国与欧美情况的比较分析，得出：依据文化遗产的物理特征分类进行链接结构层次的设置，是在DHP中普遍使用的方法。在该文中结合DHP影响因素的分析结果，将此方法命名为：DHP的“自然属性引导法”（简称NDM）。而研究因素与科技因素是NDM的主要外部影响因素，并得出NDM的影响因素作用模型。同时，在抽样调查结果的基础之上，分析得出：应用NDM在OOM中的链接结构层次设置，在目标受众为普通大众的网络传播中，传播效果不佳。进一步分析得出主要的传播噪音为：OOM的信息与大众群体之间的知识鸿沟；大众对网络信息的选择性接触。 再次，为清除NDM在网络传播中的噪音，缩短DHP与普通大众的距离，更好地整合DHP的相关数字信息资源，特别是物质文化遗产与非物质文化遗产的信息资源，该文在NDM的基础上，利用文化遗产的文化属性，推导出DHP信息在OOM中链接结构层次设置的全新模式，并将其命名为：DHP的“故事引导法”（简称SDM）。结合DHP的外部影响因素分析得出：传播因素与群体因素是SDM的主要作用因素，并得出SDM的影响因素作用模型。同时分析推导出，SDM在OOM中的内、外链接结构层次设置模式。以及该方法在应用中的故事选择标准、锚文本设置标准、该方法在链接结构设置上的缺点和应用局限，从而设计规划完整的SDM应用体系。 最后总结得出，SDM是NDM在OOM应用中的有效补充。分析得出文化遗产的自然属性与文化属性共同引导DHP的方法模型。以及SDM、NDM、以人为中心的引导法（简称HDM），三种方法之间的关系模型。

In the view of internal and external factor analysis of “Digital Cultural Heritage Protection”(DHP), that paper from four aspects affect of DHP application, analysis of factors influencing the every specific aspects of each application steps. Through the sorting, in the process of the dynamic development of DHP, that paper found that the eight kinds of main external factors influencing the DHP: science and technology factors, policy factors, management factors, communication factors, research factors, economic factors, population factors, space factors. And the internal factors of Cultural Heritage: Natural Attributes and Cultural Attributes.DHP efficiency formula is deduced in this process.Using the formula of analysis, variable policy factors and economic factors as the main variable factors have negative effect determines the efficiency of the high efficient or not; science and technology factors, management factors, communication factors, research factors, population factors, subordination other factors the amount of the sum of the values of variable factors also to a large extent determines the efficiency of the final evaluation value. Using support and confidence measure of association rules method and variable analysis of duality method, measuring the internal and external factors affecting the DHP, the association with internal cause and each external cause, the external cause and external cause. Finally draw the conclusion: when a DHP project in support of policy factors and economic factors, factors on its attention tends to promote science and technology, the research and development of new technology, similarly also can effectively enhance communication effect, stimulate research input and output of success, to attract the public's attention, so as to better stimulate protected project smooth implementation and subsequent development. Secondly, through to sampling survey of China, European and American countries DHP information , Especially the information about digital projects, in “Official Online Museum” (OOM) link structure level model, especially the investigation for the link structure level model of OOM digital projects, the result of the survey is comparative analyzed between the aspect of China, Europe and American. Concluded: According to the link structure level Settings of classification based on the physical characteristics of Cultural Heritage is a widely used method in DHP. In that paper the method named: The Natural Attribute Driven Method(NDM) of DHP.Combination of DHP external influence factors analysis: Research factors and science and technology factors are the main influence factors of NDM and concluded that the influence factors model for NDM. At the same time, based on the results of sampling survey, analysis of the application of NDM in the link hierarchical settings of OOM in the network communication with a poorly spreading effect which the target audience is the general public. Further analysis it is concluded that the main noises of communication are the knowledge gap between OOM information and the public and public selective contact for network information. Thirdly, in order to remove the network communication noise in NDM, shorten the distance of DHP and the public, better integration of DHP related digital information resources, especially the Material Cultural Heritage and Intangible Cultural Heritage information resources, In that paper, on the basis of the NDM, using the cultural properties of Cultural Heritage, deduced new model about DHP information in the OOM link structure level setting, and name it: The Story Driven Method(SDM) of DHP. Combination of DHP external influence factors analysis: communication factor and population factors are the main effect factors for SDM, and concluded the influence factors model for SDM, at the same time, deduced the internal and external link structure level setting model in OOM for the SDM, and story selection criteria for method application, anchor text setting standards, disadvantages and limitations of the link structure settings for method application, design and plan the complete SDM Application System. Finally concluded, SDM is effective supplement in the applications of NDM in OOM. Analysis of results is the Natural Attribute and Cultural Attribute of Cultural Heritage Driven together to the DHP method model. And SDM, NDM, The People-centered Driven Method (PDM), the relational model of three methods.