近几年，随着对员工福利的认识加深，员工福利制度显示出了一些新的发展趋势。本研究将视角聚焦到北京地区的90后新生代大学生员工，探究分析这一特定群体的福利偏好。本研究采用文献归纳、问卷调查法、半结构化访谈法等方法，对这一群体在将福利项目两两比较的偏好程度进行量化分析，得到了90后新生代员工对于四类福利的总体偏好排序情况为工时性福利、设施性福利、经济性福利、娱乐及成长性福利，并且这类群体因性别、出生年份、教育程度等人口学变量上的差异而存在福利偏好的差异，本研究并对其背后原因进行了探究。根据研究结论为企业提出适当的建议，以帮助吸引和留下优秀年轻人才，提高组织满意度和绩效。

In recent years, with the deepening of the understanding of employee welfare, the employee welfare system has shown some new development trends. This study focuses on the 1990s working in Beijing with bachelor degrees to explore and analyze the welfare preferences of this particular group. This study used literature induction, questionnaire survey, semi-structured interviews to quantitatively analyze the preference of this group in the comparison of welfare projects, and obtained the overall preference of the new generation of employees for the four types of welfare. The rankings are work-time benefits, facility benefits, economic benefits, entertainment and growth benefits, and such groups have differences in welfare preferences due to differences in demographic variables such as gender, year of birth, and education level. This study also explore the reasons behind it. Make appropriate recommendations based on findings for the enterprise, to help attract and retain highly young talent, enhance organizational satisfaction and performance