《将爱情进行到底》和《失恋33天》电影文本具有话题性特色，并且又都在媒介形式转化过程中，形成了自身的文本特点。在电影市场细分的过程中明确锁定了满足电影诉求的消费群，采取了符合社会化媒介特性和大众信息获取习惯的信息传播渠道，在传统营销方式的基础上自觉的运用了多种社会化媒介渠道进行整合营销。把两部片子分别打造为“情人节档标签”和“光棍节档标签”，最终通过情感性营销和口碑传播，赢得票房收益，并且成为了经典的社会化营销案例。随着社会化媒体的发展，电影营销也更倾向SoLoMo理论所强调的社会化、本地化、移动化特性，这也为电影的社会化营销提出问题和挑战。但以内容为本的社会化营销关键在于对产品本身话题性的挖掘、消费市场的细分以及社会化媒介渠道的整合传播，而这正是电影营销的大势所趋。

The film Eternal Moment and Love is Not Blind with their scripts topical features,have formed new characteristics, during the process of media conversion, and locked the target audiences, who meet film needs, during the market segmentation. On the basis of the traditional marketing methods, these two films have used various social media channels of integrated marketing consciously, such as taking in line with the habits of social media features and the general public access to information channels of information dissemination. The two films ,known as "Valentine's Day file label "and" Singles file label ",won the box office receipts and became classic cases of social marketing ultimately through affective marketing. With the development of social media, film marketing tends to emphasize the features like social, local and mobile, as the film's social marketing issues and challenges, which are as well as concerned by the SoLoMo theory. However, the keys of content-based social marketing are topical script, consumer market segments as well as the integration of social media .