本文以“短视频”为研究对象，以具体的短视频软件“抖音”为依托，从文化研究角度进行深层剖析，补充前人研究。在追溯短视频发展历史、背景和深掘“抖音”软件特性的基础上，本文从视听手法、亚文化收编、创作消费刺激等角度出发，对短视频的流行现象背后的意象形态设计进行分析；并进一步“追本溯源”，联系“摄影”“电影”等事物，探索短视频本质性特点，剖析短视频流行与时代症候的深层联系；进一步地，对短视频的流行影响进行揭示，以期达到彻底地“祛魅”和警醒大众的目的。

This paper, with short video as the research object and the specific short video software Tik Tok as the support, analyzes deeply from the perspective of cultural studies to supplement previous studies. On the basis of tracing the development history and background of short video and digging into the characteristics of Tik Tok, the paper analyzes the design of imagology behind the popularity of short video in different aspects, such as audio-visual techniques, subculture incorporation and stimulation of creation and consumption. Furthermore, the author traces back to the root of short video, associating photography, film and other things with it, to explore the nature and characteristics of short video, with the aim of analyzing the deep relationship between the symptoms of the time and popularity of short video. Moreover, the author reveals the influence of popularity of short video, for the purpose of disenchanting completely and alerting the public.