在互联网不断发展的时代，网络游戏作为新兴媒介，越来越多地成为大众生活的一部分。基于中华传统文化的深厚底蕴，本土创作团队也将目光转向了含有中式元素的游戏制作。本文以社会性别视角为切入点，选取中式恐怖国风解谜游戏《纸嫁衣》作为研究对象，进行文本分析和田野调查，分析网络游戏中的文本内容，结合问卷调查与深度访谈等田野调查，关注生产方与消费方对游戏女性形象的双重建构，重点挖掘“鬼新娘”这一兼有传统女性身份与现代女性气质的形象塑造，对民俗转化方式、女性形象生产及玩家接受情况进行分析，探究网络游戏的民俗元素创编过程及性别观念生产机制。

In the era of continuous development of the Internet, online games, as a new medium, have increasingly become a part of public life. Based on the deep heritage of traditional Chinese culture, local creative teams have also turned their attention to the production of games with Chinese elements. Starting from the perspective of social gender, this paper selects the Chinese horror puzzle game "Paper Bride" as the research object, conducts text analysis and field investigation, analyzes the text content in online games, and combines field investigation such as questionnaire survey and in-depth interview to focus on the dual construction of female images in games by producers and consumers. It focuses on exploring the image shaping of "ghost bride", which combines traditional female identity and modern femininity, analyzes the transformation mode of folk customs, the production of female images and the acceptance of players, and explores the creation process of folk customs elements in online games and the production mechanism of gender concepts.