本文旨在通过对HL公司外部和内部环境的深入分析，对比竞争对手和行业内的优秀公司，准确定位公司在营销方面的优势和劣势。对这些优势和劣势的形成原因进行了细致的剖析，并总结了公司在发展过程中的经验和教训。运用科学的营销分析工具，重点关注了HL公司相对薄弱的产品、定价、促销和展示等营销方面的因素。并结合公司内外部的营销环境，提出了具体而个性化的改进对策。这些对策在考虑到公司实际情况的基础上制订，既具备较好的可行性，又能够有效适应当前竞争激烈的市场环境。

This paper aims to conduct an in-depth analysis of the external and internal environments of HL Company and accurately identify the company's marketing strengths and weaknesses. The formation factors of these strengths and weaknesses are meticulously analyzed, and the company's experiences and lessons in the development process are summarized. By utilizing scientific marketing analysis tools, the focus is placed on marketing factors where HL Company is relatively weak, such as product, pricing, promotion, and showcasing. Additionally, considering the company's internal and external marketing environment, specific and personalized improvement strategies are proposed. These strategies are formulated based on the company's actual situation, demonstrating good feasibility and effectiveness in adapting to the current highly competitive market environment.