互联网时代背景下，以数字媒体为代表的新媒体技术为漫画艺术形式的拓展提供更多可能。得益于此，新的数字漫画形式——动态漫画诞生了，它保留了漫画的特质，做到“视”与“听”并辔齐驱，并兼顾交互性，丰富了读者阅读体验。中国动态漫画发展时间虽短，但也在其创作中产生了新的特征。基于此，本文主要的研究目的和问题为：一、从发展历程出发，梳理国内动态漫画四个发展阶段的形式与特征；二、从创作出发，分析国产动态漫画的发展中的动态设计变化，为国内动态漫画相关研究做出更新和补充；三、从产业角度出发，探索国产动态漫画动态设计变革的价值，指出其发展中的问题。

本文使用文本分析法和案例分析法，尝试从相关概念厘清、国产动态漫画不同阶段动态设计、市场价值三个方面，对新媒体时代国产动态漫画创作及其价值做出较为整体的研究。结合国内外对动态漫画的阐释及相关理论，进一步对国产动态漫画的形式进行区分，纵向梳理动态漫画在国内的发展进程及其特点，并分析总结其各阶段作品创作中的动态设计的特征，为国产动态漫画创作研究提供参考方向。

创作设计方面，本文结合国产动态漫画四个阶段的创作手法特征，将创作设计方面的变革具体分为动作设计、视听设计、交互设计三个部分。首先国产静态漫画为动态漫画提供创作基础，后者对前者的人物、画面的直接使用，形成了具有一定限制性的“皮影式”动作特征。其次，国产动态漫画考虑观众阅读需求的升级，在视觉呈现与听觉呈现方面进行调整，如改变阅读画幅、取舍画面漫画元素、调度格子等，为观众带来更为舒适的视听体验。最后，新媒体技术的加入使国产动态漫画呈现“交互性”的特点，极大丰富了读者的阅读体验。

市场价值方面，国产动态漫画虽满足了受众的审美需求，适应了国内市场的变化，但也受到同类型视频的冲击，所以一味迎合当下读者的碎片化阅读习惯并不可取，需要有针对性地进行改进，以保持漫画的叙事性特征。

毕业创作实践方面，分析国产动态漫画四种形式的动态设计手段运用，将动态交互漫画的创作设计方式运用到毕业设计《措拉玛》创作中，体现了一定价值和可行性，为国产同类型动态漫画创作注入新的活力。

In the context of the Internet era, the development of new media technologies represented by digital media has provided possibilities for the expansion of comic art forms. Thanks to this, motion comics were born. As a special form of digital comics, it retains the characteristics of static comics, achieving both "visual" and "listening" driving simultaneously, while also considering interactivity, enriching readers' reading experience. Although the development time of Chinese motion comics is shorter than that of foreign countries, new characteristics have emerged in the process of their dissemination and development in China. Based on this, the main research objectives and questions of this paper are: first, to sort out the forms and characteristics of motion comics in four development stages in China from the development history; second, to summarize the creative characteristics of four forms of domestic motion comics from the creative language, so as to update and supplement the domestic motion comics research; third, to analyze the value of the change of the creative language of domestic motion comics and the problems in the development from the industrial perspective.

Using textual analysis and case study method, this paper attempts to make a more comprehensive study of the creative language of motion comics in the new media era from three aspects: clarification of relevant concepts, creative language of domestic motion comics stage and market value. Combining the interpretation and knowledge theories of motion comics at home and abroad, the paper further differentiates different forms of domestic motion comics, vertically composes the development process and characteristics of motion comics in China, and analyzes and summarizes the creative language characteristics of its works in each stage, so as to provide a reference direction for the study of domestic motion comics.

In terms of creative language, this paper divides the changes in creative language into three parts: action language, audio-visual language and interactive language, taking into account the specific creative methods of domestic motion comics at each stage. Firstly, domestic static comics provide the creative foundation for the creation of motion comics, and the latter's direct use of the former's characters and images forms a "shadow-like" action language with certain limitations. Secondly, considering the reading habits of the audience and its own audiovisual synthesis as a cross-media, domestic motion comics make adjustments in visual and aural presentation, such as changing the reading frame, taking away the comic elements and scheduling the grid, etc., so as to bring a more comfortable audiovisual experience to the audience. Finally, the addition of new media technology makes domestic motion comics present the characteristics of "interactivity", which greatly enriches the reading experience of readers.

In terms of market value, domestic motion comics have enhanced the reading experience of the reader audience and adapted to the needs of the domestic market, but they are also subject to the impact of the same type of videos, so it is not entirely desirable to cater to the moment, and targeted improvements are needed to maintain the most essential narrative characteristics of comics.

In terms of graduation creation practice, the analysis of the use of motion design means of four forms of domestic motion comics and the application of motion interactive comic creation and design methods to the creation of the graduation design " Cuolama Lake" reflect certain values and feasibility, but the work still has some shortcomings and regrets.