在社会快速变迁下，个体受到社会变迁和观念变化的影响，这些影响直接 反映在他们的消费行为和消费观念上。本文基于家庭生命周期视角，在澳门的 嘉模堂区进行参与式观察和深度访谈，了解居民的消费观念和行为。调查发现： 第一，家庭生命周期对个体消费起重要影响，尤其是结婚和生育这两项家庭事 件的发生。第二，在后现代社会和个体主义的影响下，个体结婚和生育意愿下 降、养老由子女责任逐渐成为自身责任、家庭的代际关系正在平等化、以及家 庭规模正在缩小。研究得出：在家庭中，个人本位价值观正在向家庭本位价值 观发起挑战。然而，虽然个体的个体化倾向越来越明显，但当个体结婚和生育 后，家庭化和个体化在个体身上交织出现，而家庭化更为显著。

With the rapid changes in society, individuals are affected by social changes and conceptual changes, and these influences are directly reflected in their consumption behaviors and concepts. Based on the perspective of the family life cycle, this article conducts participatory observations and in-depth interviews in the Nossa Senhora do Carmo (Taipa) in Macau to understand residents' consumption concepts and behaviors. The survey found that：First, the family life cycle has an important impact on individual consumption, especially the occurrence of twofamily events, marriage and childbirth. Second, under the influence of post-modern society and individualism, individuals’ willingness to marry and have children has declined, the responsibility for the care of the children has gradually become their own responsibility, the family’s intergenerational relationship is being equalized, and the size of the family shrinking. The research concludes：In the family, personalbased values are challenging family-based values. However, although the individual tendency of individuals is becoming more and more obvious, when individuals get married and give birth, familization and individualization appear in the individual, and the familization is more significant.