互联网等新媒介技术的迅速发展，使得网络动画在我国动漫产业中的重要地位日渐显现。其中，玄幻题材网络动画由于社会文化背景等多重原因成为了我国当前网络动画的主流题材。不少作品不仅剧情画面表现优秀，其深层内涵也成为了我国网络动画文化格局的体现。另外，玄幻题材网络动画受众以青年群体为主，他们往往投身于时代前沿，对媒体的使用也更加积极主动。本文以参与式文化、亚文化以及“使用与满足”等理论作为理论依据，对玄幻题材网络动画的传播特征及效果展开分析。

在第一章中，本文首先对我国玄幻题材网络动画的发展概况进行系统梳理。对玄幻题材网络动画等概念进行了界定，并追溯了其发展过程，结合当前社会文化背景分析其内容特征，为后续研究奠定基础。在第二章中，对我国玄幻题材网络动画的传播特征进行分析，通过结合具体案例，指出我国玄幻题材网络动画在当前传播中表现出了趣缘性、符号化以及网状式等特征。在第二章研究的基础上，本文对玄幻题材网络动画的传播主客观条件具有了详细把握，尤其是趣缘群体在社交媒体与新媒体语境中对传播过程的主动参与，进而在第三章中进行了玄幻题材网络动画的传播效果调查与分析。基于“使用与满足”理论展开了问卷调查与深度访谈，分析受众对玄幻题材网络动画的使用行为与满足形态。结合亚文化理论进一步分析深度受众即粉丝群体的文化实践特点及原因。最后，立足于媒介消费环境，对宏观视角下我国玄幻题材网络动画的传播效果展开分析总结。在第四章中，对我国玄幻题材网络动画传播与发展中的优劣势进行了分析，并为其长久发展提出了策略建议。

With the rapid development of new media technologies such as the Internet, network animation is playing an increasingly important role in our animation industry. Among them, because of multiple reasons such as social and cultural background, fantasy-themed animation has become the mainstream subject of our current network animation. Not only are the plot images of many of these works excellent, but their deep connotation has also become the embodiment of our network animation cultural pattern. In addition, the audience of fantasy-themed network animation is mainly young people, who tend to devote themselves to the forefront of the times and use the media more actively. Based on Participatory Culture, subculture theory and the theory of "Use and Satisfaction", this paper analyzes the communication characteristics and effects of fantasy network animation.

In the first chapter, this paper first summarizes the development of Chinese fantasy-themed network animation systematically. This article defines the concepts such as fantasy-themed network animation, traces back its development process, and analyzes its content characteristics combined with the current social and cultural background. In the second chapter, this article analyzes the communication characteristics of Chinese fantasy theme online animation. By combining specific cases, this article points out that Chinese fantasy-theme network animation shows interesting, symbolic, and mesh characteristics in current communication. In the third chapter, this article analyzes the communication effect of fantasy-themed network animation. Based on the theory of "Use and Satisfaction", a questionnaire survey and in-depth interview were conducted to analyze the audience's use behavior and satisfaction form of fantasy themed network animation. Combined with the subculture theory, it further analyzes the cultural practice characteristics and reasons of the deep audience, namely, the fan group. Finally, based on the media consumption environment, this paper analyzes and summarizes the communication effects of Chinese fantasy-themed network animation from a macro perspective. In the fourth chapter, the article analyzes the advantages and disadvantages of the communication and development of Chinese fantasy-themed network animation, and puts forward some suggestions for its long-term development.