本文深入探讨了数字出版行业在信息技术、移动互联网及人工智能大模型技术的驱动下所展现出的稳定竞争优势。然而，随着技术的日新月异和客户需求日益差异化的趋势，数字出版行业正面临着商业模式和营销环境的深刻变革。在这样的大背景下，C公司作为一家专注于内容服务的提供商，在电子书领域取得了显著的发展成果。B2B的商业模式使其能够精准地为机构用户如图书馆、企事业单位、科研院所等提供高质量的电子书阅读服务，从而满足了不同领域用户的阅读需求。

然而近年来，受全民阅读推广活动的深入开展、经济环境的波动、行业内部竞争的加剧以及用户需求变化等多重因素的影响，C公司的电子书销售业务面临着一系列挑战。营业额负增长或增长缓慢等问题逐渐凸显，使得现行的营销策略面临发展瓶颈。为了应对这些挑战，C公司急需对自身的营销策略进行深入剖析和调整。

基于国内外营销策略理论与图书馆营销发展的最新研究成果，本文采用问卷调研与访谈相结合的方式，对C公司的电子书营销策略进行了全面而深入的分析。通过深入剖析当前宏观环境、行业发展趋势以及客户需求变化对C公司电子书营销策略的影响，本文揭示了C公司在营销策略方面存在的问题和不足。

针对这些问题，本文从产品策略、渠道策略、价格策略和促销策略四个维度出发，提出了一系列有针对性的优化建议，旨在帮助C公司突破经营困局，实现电子书销售业务的稳步增长。同时，本文的研究成果也为业内其他公司提供了有益的参考和借鉴，有助于推动整个数字出版行业的健康发展。

This article delves into the stable competitive advantages demonstrated by the digital publishing industry driven by information technology, mobile internet, and large-scale artificial intelligence technology. However, with the rapid development of technology and the increasing trend of differentiated customer needs, the digital publishing industry is facing profound changes in business models and marketing environments. Against this backdrop, C Company, as a content service provider, has achieved remarkable development results in the field of e-books. Its B2B business model enables it to accurately provide high-quality e-book reading services to institutional users such as libraries, enterprises and institutions, scientific research institutions, etc., thus meeting the reading needs of users in different fields.

However, in recent years, due to the in-depth promotion of national reading promotion activities, fluctuations in the economic environment, intensified competition within the industry, and changes in user needs, C Company's e-book sales business is facing a series of challenges. Issues such as negative growth or slow growth in sales have gradually emerged, making the current marketing strategy face a development bottleneck. In response to these challenges, C Company urgently needs to conduct a thorough analysis and adjustment of its marketing strategy.

Based on the latest research results of domestic and foreign marketing strategy theory and library marketing development, this article adopts a combination of questionnaire surveys and interviews to conduct a comprehensive and thorough analysis of C Company's e-book marketing strategy. Through a deep analysis of the impact of the current macro environment, industry trends, and changes in customer needs on C Company's e-book marketing strategy, this article reveals the problems and shortcomings in C Company's marketing strategy.

Addressing these issues, this article proposes a series of targeted optimization recommendations encompassing four key aspects: product strategy, channel strategy, price strategy, and promotion strategy. These suggestions aim to help C Company break through its operational difficulties and achieve steady growth in e-book sales business. At the same time, the findings of this study serve as valuable insights for other industry players, contributing to the healthy development of the entire digital publishing industry.