“理论的对立本身的解决，只有通过实践方式，这种对立的解决不只是认识的任务，而是现实生活的任务。”电子商务平台规则的适用与效力可以通过立法和司法两方面开展研究。当前理论界对电子商务平台规则的研究仍旧停留在理论分析、价值探讨和立法规制的层面，鲜有文章通过司法实践中得出的数据来探讨电子商务平台规则在司法实践中的运用效果。“法律的生命不在逻辑，而在经验”，故笔者以司法实践为出发点和落脚点，考察并归纳司法实践中平台规则的适用方式与效力来源。其效力来源于用户协议、国家法的授权、基于准公共组织所产生的软法效力以及习惯，再对不同的平台规则提出类型化的制度回应及建议。 第一章为绪论，对电子商务平台规则的研究背景及意义，国内外学者的研究现状以及其代表性研究成果进行了介绍、归纳总结与分析，并说明了本文的主要内容及所用的研究方法。 第二章，对我国电子商务平台规则进行一般性考察。主要从以下两个方面进行考察，首先对电子商务平台的概况进行考察，对电子商务平台规则的经济学内涵与法律内涵进行界定；其次结合《电子商务法》，抽离出“电子商务平台规则”这一法学概念，并作了内涵界定，将其分类为：交易规则、知识产权规则以及在线争议解决规则。 第三章，对我国电子商务平台规则适用方式及效力来源进行实证研究。本章首先对关于电子商务平台规则的适用条件与效力的典型案例进行论述，随后对这些案例中各类平台规则的适用方式和效力认定进行分析，最后对电子商务平台的效力认定进行系统总结，其效力来源于用户协议、国家法的授权、基于准公共组织所产生的软法效力以及习惯。 第四章，对我国各类的电子商务平台规则提出类型化的建议。对于交易规则内容和程序进行规制；对于知识产权保护规则应当采取与在线争端解决机制相结合的模式，提高知识产权规则的保护效率；对于在线争端解决机制进行“准仲裁化”和“调解化”。

The solution of the opposition of theory itself can only be achieved by means of practice. The solution of this opposition is not only the task of understanding, but also the task of real life. The application and effectiveness of e-commerce platform rules can be studied through legislation and judicature. Currently, the research on the rules of e-commerce platform in the theoretical circle still stays at the level of theoretical analysis, value discussion and legislative system.Few articles discuss the application effect of e-commerce platform rules in judicial practice through the data obtained from judicial practice analysis. It has only institutional significance and theoretical value. ‘The life of law doesn't lie in logic, but in experience’. Therefore, the author takes the judicial practice as the starting point, investigates the application mode and the source of effectiveness of the courts in the judicial practice when applying the current rules of e-commerce platform. It is concluded that the effectiveness of e-commerce platform rules in judicial practice comes from user agreements, authori-zation of national laws, soft law effectiveness based on Quasi-public organizations and custom. It can provide the corresponding reference for the concrete application of the Electronic Commerce Law in the later period of our country. And then it puts forward the typified institutional response and suggestions for different platform rules. The first chapter is the introduction, which introduces, summarizes and analyses the research background and significance of the e-commerce platform rules, the research status of scholars at home and abroad, and the representative research results of scholars at home and abroad, and explains the main contents of the research and the methods used in the research. In the second chapter , it will make a general survey of the rules of e-commerce platform in China. This paper mainly investigates the following three aspects: first, it investigates the general situation of e-commerce platform, including the economic connotation of e-commerce platform rules, the definition of legal connotation in Europe and the United States, and the definition of connotation in domestic law. Secondly, it will make legal generalization and connotation definition of e-commerce platform rules. Finally, it will make law on E-commerce platform rules combined with E-commerce Law. Legal discussion and academic classification. In the third chapter, it makes an empirical study on the applicable conditions of the rules of e-commerce platform in China. Firstly, this chapter discusses the typical cases about the application conditions and effectiveness of e-commerce platform rules. Then, it analyses the application methods and validity identification of e-commerce platform rules in these cases. Finally, it summarizes the validity identification of e-commerce platform systematically. In the forth Chapter , it summarizes all the above discussions, puts forward typified suggestions for the rules of various e-commerce platforms in China, regulates the contents and procedures of transaction rules, adopts the mode of combining intellectual property protection rules with online dispute settlement mechanism, improves the efficiency of intellectual property protection rules.