本文运用案例分析法、文本分析法和文献阅读法等研究方法，结合当下中国电视剧营销的理论成果，研究在“互联网+”背景下中国电视剧营销仍然存在的问题，并以热播电视剧《延禧攻略》的成功营销为案例支撑，对国产电视剧在新的时代要求下，实现电视剧营销发展提出对策和建议：大数据定位观众群体，实行精准营销；利用新媒体满足参与意识，实行互动营销；重视产业链重构，实行品牌营销。通过本文的分析和研究，以及对相关资料的搜集和整合，以期能够为中国电视剧营销后期的理论研究和实践突破提供一些思路和借鉴。

Based on the research methods of case analysis, text analysis and literature reading, combined with the theoretical achievements of the current TV marketing in China, this paper studies the problems still existing in the marketing of Chinese TV series under the background of "Internet plus", and takes the successful marketing of the TV play "Story of Yanxi Palace" as a case to support the realization of the TV drama marketing of the domestic TV series in the new era. Meanwhile，this essay puts forward countermeasures and suggestions: make use of big data to position audience groups, in order to implement precision marketing; use new media to implement interactive marketing so as to allow audience to participate in the TV series ; implement brand marketing and attach importance to industrial chain reconstruction. Through the analysis and research of this paper, as well as the collection and integration of relevant information, the author hopes to provide some ideas and reference for theoretical research and practical breakthroughs in the later stage of Chinese TV marketing.