| 中文题名： | 记忆建构、身份认同与国族想象 ——以东京奥运会期间央视新闻抖音号报道为例 |
| 姓名： | |
| 保密级别： | 公开 |
| 论文语种： | 中文 |
| 学科代码： | 130303 |
| 学科专业： | |
| 学生类型： | 学士 |
| 学位： | 艺术学学士 |
| 学位年度： | 2022 |
| 学校： | 北京师范大学 |
| 校区： | |
| 学院： | |
| 第一导师姓名： | |
| 第一导师单位： | |
| 提交日期： | 2022-06-01 |
| 答辩日期： | 2022-05-13 |
| 外文题名： | Memory construction, Identity and national imagination -- CCTV News TikTok report during the Tokyo 2020 Olympic Games |
| 中文关键词： | |
| 外文关键词： | Tokyo 2020 Olympic Games ; CCTV News ; TikTok ; Olympic Memory ; Identity |
| 中文摘要： |
集体记忆是承载历史发生的框架，其产生离不开个体书写和媒介载体。东京奥运会受全球新冠疫情的影响延期举行，社会关注度相比往届更为瞩目。央视新闻作为国内官方赛事转播平台，借助抖音的传播特性，对东京奥运会进行了大规模、全方位的媒介化报道。其传播内容和传播效果都呈现出媒体融合的态势。
本研究搜集整理了赛事期间央视新闻发布于抖音平台的五十六条短视频报道，通过定量分析报道框架及形式，定性解读报道文本和内涵，对研究主体进行细致剖析。结合具体的报道案例和文本，分析央视新闻抖音号对本届奥运会记忆建构的主要路径，发现其侧重于塑造人物形象和唤起受众情绪，报道内容对奥运记忆的续写发挥着重要作用。折射出主流媒体在诠释集体记忆和强化身份认同的过程中发挥的重要导向作用，以期对媒体未来新闻发展和意识形态传递提供一定的借鉴意义。 |
| 外文摘要： |
Collective memory is the framework that carries the history of what happened, and it cannot be produced without individual writing and media vehicles. The Tokyo 2020 Olympic Games were postponed by the influence of the global COVID-19, and the social attention was more remarkable than before. CCTV News, as the official broadcast platform of the event in China, with the help of the characteristics of TikTok, has conducted a large-scale and all-round media coverage of the Tokyo 2020 Olympic Games. The content and effect of its communication are showing a trend towards media convergence.
This study collated fifty-six short video reports posted by CCTV News on the TikTok during the game, analyzed the framework and form of the reports quantitatively, interpreted the text and connotation of the reports qualitatively, and analyzed the subject of the study in detail. Combined with specific reports and texts, the main path of the CCTV news tremble number on the memory construction of the Olympic Games is analyzed. It is found that it focuses on shaping the characters and arousing the audience's emotions. The content of the reports plays an important role in the TikTok of Olympic memory. It reflects the important guiding role of mainstream media in the process of interpreting collective memory and strengthening identity, in order to provide some reference for the future news development and ideological transmission of media. |
| 参考文献总数： | 21 |
| 插图总数： | 8 |
| 插表总数： | 3 |
| 馆藏号： | 本130303/22015 |
| 开放日期： | 2023-06-02 |
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