我国数字出版产业规模持续增长，游戏出版作为新兴版块持续发力，成为收入增长的主力军。据《中国游戏产业报告》数据显示，2018年我国游戏产业收入超2000亿元，同比增长5.3%，游戏用户规模达6.26亿人。 由此可见，游戏出版如春笋般的发展势头，及其举足轻重的社会影响力。然而急速膨胀势必造成质量滑坡，阻碍行业的健康持续发展。为提升游戏内容质量，国家新闻出版广电总局批准并实施了游戏版号办理政策；中宣部、网信办、文化部等部门联手推动行业升级，提出“功能游戏”概念，即以解决现实社会和行业问题为主要目的，同时具有跨界性、多元性和场景化三大特征，并在学习知识、激发创意、拓展教学、模拟管理、训练技能、调整行为、养成良好品质等方面具有明显作用的游戏品类；在传统游戏重视娱乐性的基础上，更加强调游戏的功能性；游戏企业先后调整布局，发布了多款实验性游戏，如《纳木》《折扇》等。然而该类产品的市场认可度和玩家口碑并不乐观，本研究将结合具体实例分析现有游戏中存在的质量短板，并基于游戏分析框架， 提出优化原则和设计框架。

因此，本研究从几个方面开展：（1）批评研究。采用案例对比分析法，对现有的功能性游戏进行梳理，并从三个维度进行对比分析：游戏性，游戏的创作核心，即玩法机制，是否能够成为游戏的主要驱动；功能性（感官层面），游戏的立体化审美通感体验设计，是否能够避免审美误差；功能性（知觉层面），游戏的情感设计，能够为假想世界注入灵魂。（2）设计研究（practice research / design research）。采用用户参与式设计，将游戏批评的三个维度融入设计实践中，选取不同的学科主题，进行设计尝试，完成多款功能性游戏实例。（3）实证研究。采用教育心理学研究方法，分析用户在在进行游戏前后的认知差别，并基于数据分析结果，对游戏进行设计优化。研究成果将为理论研究者和实践创作者提供重要的参考。

The scale of Chinese digital publishing industry continues to grow, and game publishing, as an emerging sector, continues to exert force and becomes the main force in revenue growth. According to the "China Game Industry Report" data, the revenue of game industry exceeded 200 billion yuan in 2018, a year-on-year increase of 5.3%, and the number of game users reached 626 million. This shows that game publishing has sprung up like mushrooms, and its decisive social influence. However, the rapid expansion is bound to cause a decline in quality and hinder the healthy and sustainable development of the industry. In order to improve the quality of the game content, the State Administration of Press, Publication, Radio, Film and Television approved and implemented the game version number handling policy; the Central Propaganda Department, the Office of Cyberspace Affairs, the Ministry of Culture and other departments have jointly promoted the upgrading of the industry and proposed the concept of "functional games" to solve the real society. With industry issues as the main purpose, it has the three characteristics of cross-border, diversification and contextualization, and has obvious aspects of learning knowledge, stimulating creativity, expanding teaching, simulation management, training skills, adjusting behavior, and developing good quality. Game companies have adjusted their layout and released a number of experimental games, such as "Namu" and "Folding Fan". However, the market recognition and player reputation of such products are not optimistic. This study will analyze the quality shortcomings in existing games based on specific examples, and propose optimization principles and design frameworks based on the game analysis framework.

Therefore, this research is carried out from several aspects: (a) Critical research. Use case comparative analysis method to sort out existing functional games, and conduct comparative analysis from three dimensions: gameplay, the creative core of the game, that is, whether the gameplay mechanism can become the main driving force of the game; functionality (sensory level) ), whether the three-dimensional aesthetic synesthetic experience design of the game can avoid aesthetic errors; functionality (perceptual level), the emotional design of the game, can inject soul into the imaginary world. (b) Design research (practice research / design research). Use user-participatory design, integrate the three dimensions of game criticism into design practice, select different subject themes, conduct design trials, and complete a variety of functional game examples. (c) Empirical research. Using educational psychology research methods to analyze the cognitive differences between users before and after the game, and based on the data analysis results, to optimize the game design. The research results will provide important references for theoretical researchers and practical creators.