本文以《我是歌手》为例，探讨了音乐类综艺节目的引进创新以及对韩国音乐类综艺节目的启示。通过本文的研究可以看出，中国版《我是歌手》在引进韩国节目之后，在其嘉宾人选、节目模式、后期制作、宣传策略上都进行了本土化的改良与创新，使得该节目在音乐内容方面更加多元化，传播媒介与运作模式之间形成了一种良性的互动，通过融媒体的传播宣传模式提高了节目的社会影响力，为其播出和下一季的节目筹备工作提供了良好的基础。因此对于韩国音乐类综艺节目来说，在创新之余，应该意识到节目内容的包容性也很重要，让受众参与节目筹备可以为节目提前造势，增加节目的影响力，而通过多种传播渠道的整合传播策略可以提升节目的传播效果，有利于提高受众对节目的关注度。

This paper takes "I am a singer" as an example, discusses the innovation of the music variety show and the inspiration to the Korean music variety show. Through the study of this paper can be seen that the Chinese version of "I'm a singer" after the introduction of Korean program, in its guests candidate program mode, post production, publicity strategy of localization of improvement and innovation, makes the program more diversified in music content, a benign interaction between the media and the the mode of operation, through the financial media propaganda mode to improve the program's social influence, for the next season of the show aired and preparatory work provides a good foundation. So for the Korean music variety show, in innovation, is also very important to be aware of the program content inclusive, let the audience to participate in the program preparation can rally ahead of the program, increase the influence of the program, and through the integration of a variety of communication channels of communication strategies to enhance the effect of communication, is conducive to the improvement of the audience on the show the degree of concern. Key words: "I am a singer", comparison, innovation, enlightenment