本文旨在探讨“自设”对兽圈成员身份认同的影响问题。本研究基于泰弗 尔的社会认同理论和奥尔波特的自我发展理论构建的由自我认同和集体认同 两部分组成的身份认同系统。其中，自我认同包括自我意象、自我扩展和自我 同一性三个因素；集体认同则包括社会类化、社会比较和积极区分三个维度。 以兽迷文化和兽圈组织方式为例进行分析，并收集了大量相关文献。本文认为， 兽迷创造并经营的“自设”是一种对“自我”的超越人类身份的反思，也是图 像社会驯化的结果。这些发现有助于我们更深入地理解兽圈成员的身份认同 问题，并为将来的相关研究提供参考。

This article aims to explore the impact of "own character" on the identity of the furry fandom. This study based on Tyver's social identity theory and the theory of self -development theory of Olport. Among them, self -identity includes three factors: self -image, self -expansion, and self -identity; collective identity includes three dimensions: socialization, social comparison and active distinction. Analysis is used as an example based on the organizational methods of animal fans and the organization of the beast circle, and a large number of related literature has been collected. This article believes that the " own character " created and operated by the furry fan is a reflection on "self" transcendence of human identity, and the result of the domestication of image society. These findings help us to understand the identity of the members of the furry fandom more deeply and provide a reference for future related research.