随着我国文化创意产业的发展，北京、上海、杭州、深圳等大中型城市中建立了一大批创意产业园区，如北京798艺术园区、上海2577创意大院等。从我国实施的一系列文件可以看出，文化创意产业逐渐成为我国经济发展的突破口。为实现我国文化创意产业的健康、有序发展，我国政府为其提供丰富的政策支持，对文化创意产业的发展起到举足轻重的作用。在“中国梦”的语境下，文化创意产业把传播中国传统文化摆在优先发展的重要位置。《富春山居图》是元代山水画大师黄公望晚年的代表作，描绘了浙江境内流经富阳、桐庐的一条河流——富春江两畔秀美的山水景色。但是由于某些历史原因，《富春山居图》被毁于两半，长卷为《无用师卷》，短卷为《剰山图》，现分别藏于台北故宫博物院与浙江博物馆。2011年6月，“山水合璧——黄公望与《富春山居图》特展”在台北故宫博物馆举行。黄公望传世名画《富春山居图》，被分离360多年，分藏于台湾、大陆60余年后，实现首次合璧。此次合璧特展拉开《富春山居图》创意传播的序幕，出现先一系列以《富春山居图》为题材的创意衍生产品，其中包括电影《天机·富春山居图》、《富春山居图》文化创意商品、《富春山居图》行为艺术等。《富春山居图》拥有深厚的文化价值和美学价值以及品牌价值，这成为发展文化创意产业的灵感来源。《富春山居图》逐渐形成品牌，并成为发展文化创意产业的独特优势。但是我国学者对黄公望《富春山居图》的研究侧重在山水画的内涵、象征的精神上，而鲜有对其文化创意传播的研究。《富春山居图》依托其独特的品牌优势，推动中国传统文化在文化创意产业多领域、全方位发展。本文通过梳理文化创意产业的深刻内涵，从《富春山居图》的文化价值和美学价值两方面入手，深入了解文化创意灵感聚焦在这幅作品上的原因，对《富春山居图》的创意案例进行深入分析，研究《富春山居图》在展览中的创意开发、电影中的应用以及其文化创意产品的开发，探讨对中国传统文化创意开发的新方式、运用的新手段，探索一条弘扬中国文明、推动中国传统文化发展的道路。

With the development of Chinese cultural and creative industry, many large or medium-sized cities establish a large number of creative industry parks, such as Beijing 798 Art Zone, Shanghai 2577 creative compound. For the healthy and orderly development of our country’s cultural and creative industry, the government provides amount of policy support. From a series of documents in China can be seen, the cultural and creative industry has gradually become a breakthrough in China's economic development. In the context of Chinese Dream, spreading Chinese traditional culture is positioned as the priority of the cultural and creative industry. "Dwelling in the Fuchun mountains" is a representative work of the Yuan Dynasty landscape painting master Huang Gongwang, and it has very high historical and artistic value. However, due to some historical reasons, this work was destroyed by halves and restored in Museum of Taipei the Imperial Palace and The Zhejiang Museum separately. In 2011 June, a special exhibition called The Combination Of Landscape was held in the Imperial Palace Museum in Taipei, after 360 years of damaged and 60 years of separation on both sides of the Taiwan Straits, "Dwelling in the Fuchun mountains" achieved to combination for the first time. This exhibition opened the prelude of "dwelling in the Fuchun mountains" creative communication, emerged a series of creative derivative cultural products, including movie, commodity, action art and so on. Then it formed a product cluster gradually, built a culture brand. Now, "Dwelling in the Fuchun mountains" has become a typical case of China’s cultural and creative communication, provides a reference to promote  the Chinese traditional culture development. In this paper, I will analysis the meaning of cultural and creative industry, set the "Dwelling in the Fuchun mountains" as an example, in the view of the cultural value and aesthetic value, analysis this painting’s creative development, explore the new way and new means of Chinese traditional cultural and creative development, find  a China civilization, promote the development of traditional culture to promote the China road.