虚拟形象突破虚拟数字空间来到用户身边以及由此衍生出的经济文化形态是智能传播时代下新的媒介景观。诸多媒介实践表明，相比处于电子荧幕中的虚拟形象，用户似乎更喜欢进入到现实空间的虚拟形象。据此本文从虚拟形象共情的角度出发，探讨进入（模拟）现实空间的虚拟形象能否引发用户更高水平的共情效应，尝试为该现象提供一种解释思路。
本文针对虚拟形象共情问题设计了脑电（electroencephalography，EEG）范式2×3重复测量设计实验（N=24）。经数据分析发现，虚拟形象的空间隶属对其移情效应存在十分显著的影响作用，但介入模拟现实空间会削弱用户对虚拟形象的移情效应；相对的，会显著提升用户的注意效应、认知资源分配并降低心理负荷。本文并不准备通过该次实验结果否定“空间形式的亲近能够促进生物人与虚拟形象的情感关系”这一命题，对该命题的否定仍需补充更多证据。本次实验结果可能是由媒介驯化以及信息过载等原因所致。未来研究应对空间与具身要素保持关注，并进一步探究空间距离等要素对共情效应产生的影响。
总体而言，我们应客观看待增强现实技术主导的虚拟形象技术迭代，并在相关的媒介实践中保持高度的自觉性。

There is a new media landscape in the era of intelligent communication that virtual characters break through virtual digital space and come to users. Many media practices show that compared with the virtual characters in the electronic screen, users seem to prefer the virtual characters entering the real space. Therefore, this paper discusses whether the virtual characters entering simulated reality space can trigger a higher level of empathy effect and tries to provide a way to explain this phenomenon.
The paper design a 2 × 3 repeated measurement experiment (N = 24) based on electroencephalography (EEG) paradigm. After data analysis, it is found that the spatial subordination of virtual characters has a significant impact on its empathetic effect but intervention into simulated reality space would weaken the empathetic effect of users; In contrast, it will significantly improve users' attention, cognitive resource allocation and reduce psychological burden. We should objectively treat virtual characters dominated by augmented reality technology and maintain consciousness in relevant communication practice.