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中文题名:

 社会交往视域下农村女性博主的短视频创作实践    

姓名:

 李笑    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 135105    

学科专业:

 广播电视    

学生类型:

 硕士    

学位:

 艺术硕士    

学位类型:

 专业学位    

学位年度:

 2024    

校区:

 珠海校区培养    

学院:

 艺术与传媒学院    

研究方向:

 广播电视与新媒体    

第一导师姓名:

 尹一伊    

第一导师单位:

 艺术与传媒学院    

提交日期:

 2024-06-17    

答辩日期:

 2024-05-24    

外文题名:

 THE CREATING PRACTICE OF SHORT VIDEOS BY RURAL FEMALE BLOGGERS FROM THE PERSPECTIVE OF SOCIAL COMMUNICATION    

中文关键词:

 农村女性博主 ; 短视频 ; 社会交往    

外文关键词:

 Rural women blogger ; Short videos ; Social interaction    

中文摘要:

一直以来,农村女性因其农民和性别身份而处于双重弱势地位,但随着社会的变迁和互联网的飞速发展,短视频的不断下沉给农村女性带来了新的机遇。短视频的生产实践不仅为农村女性带来了一定的经济利益,同时也对她们的自我发展、家庭关系和社会交往等方面产生了积极影响。农村女性的个体发展与乡村经济的发展息息相关。在如今这个传统农村社会向现代社会转型的过程中,短视频这种新型媒介形式使农村女性博主的社会交往方式发生拓展与重构。而农村女性在社会交往层面的转变,无论是对于乡村振兴战略的推进还是农村女性个体或整体群体而言都具有重要的意义。

本研究从社会交往方式的视角入手,以农村女性短视频博主为研究对象,对她们进行短视频创作实践展开研究,了解其进行短视频内容生产的契机及过程,探究她们从事短视频创作前后的社会交往的境况及发生的变化,以及这种变化对农村女性的社会交往的影响。

通过研究发现,短视频为农村女性博主提供了新的交往手段和信息获取渠道,拓宽了她们的社会交往空间和范围,建立起了新的社会交往关系。农村女性通过短视频实践,在一定程度上满足了情感和物质的双重需求,成为生产与社交的主体,在社会交往和生产活动中拥有了更多的自主权和话语权。然而,短视频实践也使她们在现实生活中的社交出现了商业化、扁平化、单一化和不同程度地疏离等消极影响。研究也发现,虽然农村女性博主通过深入参与短视频的生产可以改善社交情况和提升社会地位,但是她们在此过程中仍面临着技术和资源分配不均等诸多问题,这些问题会阻碍她们参与生产的深入程度。同时,即便农村女性的社会交往境遇得到改善、社会地位有所提升,但她们依旧很难摆脱家庭和两性关系中的结构性地位。

外文摘要:

For a long time, rural women have been in a doubly vulnerable position because of their farmer and gender identity. However, with the change of society and the rapid development of the Internet, the continuous sinking and penetration of short videos have brought new opportunities to rural women, which have not only brought certain economic benefits to them, but also had a positive impact on their self-development, family relations and social exchanges. The individual development of rural women is closely related to the development of rural economy. In the transition from traditional rural society to modern society, short video, a new form of media, expands and restructures the social communication mode of rural female bloggers, which is of great significance to the promotion of rural revitalization strategy as well as to individual rural women or the whole group.

Starting from the perspective of social communication mode, this study takes rural female short video bloggers as the research object, conducts research on their short video creation practice, understands the opportunity and process of their short video content production, explores the situation and changes of their social communication before and after engaging in short video creation, and the impact of such changes on rural women's social communication.

Through the study, it has been determined that short videos offer rural female bloggers new means of communication and access to information, expanding their social communication space and scope while establishing new social relationships. Engaging in short video practices allows rural women to partially fulfill their emotional and material needs, enabling them to take on a central role in production and social interaction with increased autonomy and influence in social communication and production activities. However, the practice of short videos also has negative effects on their real-life social interactions, including commercialization, homogeneity, uniformity, and varying degrees of alienation. The study also revealed that despite the potential for rural female bloggers to improve their social situation and status through deep involvement in short video production, they still encounter obstacles related to unequal distribution of technology and resources which hinder their full participation. Additionally, even if the social situation of rural women improves and their status is elevated as a result of engaging in short video production, it remains challenging for them to break free from structural constraints within family dynamics and gender relations.

参考文献总数:

 44    

馆藏地:

 总馆B301    

馆藏号:

 硕135105/24009Z    

开放日期:

 2025-06-17    

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