Massively Multiplayer Online Role Playing Game（MMORPG）即大型多人在线角色扮演游戏。本文选取了由SQUARE ENIX研发，在国内由盛大运营的比较具有代表性的MMORPG《最终幻想14》为例，以游戏的真实性为中介，分析游戏中的不同的美学设计因素对玩家游戏欲望和消费欲望的影响。本研究通过访谈和问卷采集数据，收集了303份《最终幻想14》玩家的反馈并进行量化分析。研究发现，美学设计因素中的图像，音乐和剧情因素对游戏的真实性有着显著的正影响，而游戏的真实性能够对玩家的游玩意愿和消费意愿产生正影响。同时，本研究通过思考变量影响玩家游戏体验的方式，探讨游戏作为一种美学设计的载体，对游戏自身的美学表达的影响因素。本研究对研究结果进行了探讨和反思，分析了《最终幻想14》在美学设计上的优点和不足，反思了本次研究的局限性，并对未来MMORPG的发展进行了展望。

MMORPG (Massively Multiplayer Online Role Playing Game) is a massively multiplayer online role-playing game. This paper selects the representative MMORPG "Final Fantasy 14" developed by SQUARE ENIX and operated by Shanda in China as an example, and analyzes the impact of different aesthetic design factors in the game on players' willingness to play and consume through the mediation of the authenticity of the game. The study collected data from interviews and questionnaires to quantify 303 Final Fantasy 14 player feedback. It is found that the image, music and plot factors in aesthetic design factors have a significant positive impact on the authenticity of the game, and the authenticity of the game can have a positive impact on the player's willingness to play and consume. At the same time, this study explores the factors influencing the aesthetic expression of games as a carrier of aesthetic design on the aesthetic expression of the game itself by considering the way variables affect the player's game experience. This study discusses and reflects on the research results, analyzes the advantages and disadvantages of Final Fantasy 14 in aesthetic design, reflects on the limitations of this study, and looks forward to the development of MMORPGs in the future.