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中文题名:

 国内商业银行对公业务中问题及对策——以招商银行为例    

姓名:

 王雨奇    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 120203K    

学科专业:

 会计学    

学生类型:

 学士    

学位:

 管理学学士    

学位年度:

 2023    

校区:

 珠海校区培养    

学院:

 湾区国际商学院    

第一导师姓名:

 方胜    

第一导师单位:

 人文和社会科学研究院    

提交日期:

 2023-05-30    

答辩日期:

 2023-05-07    

外文题名:

 Problems And Countermeasures In The Corporate Business Of Domestic Commercial Banks- -Take China Merchants Bank As An Example    

中文关键词:

 对公业务 ; 竞争优势 ; 专业化 ; 数字化转型    

外文关键词:

 Corporate business ; competitive advantage ; specialization ; digital transformation    

中文摘要:

众所周知,银行作为金融市场的支柱,对金融市场乃至整个经济环境都有莫大的影响力。而银行对公业务作为银行最主要的收入来源之一,其业务发展状况也对银行的运行有着十分重要的影响。而随着新冠疫情的影响和国内经济发展模式的转型,国内银行对公业务也出现了许多问题,面临着前所未有的挑战。本文认为出现这种问题的原因及解决问题的对策值得我们深究。

本文将以招商银行为具体研究对象,从中国经济社会发展背景出发,具体分析招商银行对公业务的现状与问题,然后提出招商银行未来对公业务的发展对策。本文首先对银行对公业务进行简要的介绍,接下来聚焦招商银行,以招商银行及其他银行的数据从横向与纵向的角度综合评估呈现招行对公业务发展现状。根据发展现状对其存在的问题进行实证分析,最后结合分析问题及提出关于招行及国内商业对公业务发展方式的相关意见,展望其发展道路。本文通过对招商银行对公业务的研究,针对性地阐述了相关解决方法,包括能有效推动招行对公业务规模、客群等重要指标发展的相关措施,以及能提升其经营管理能力、提高客户满意度和业务服务效率的系列举措。此外,该本文认为该研究对银行同业亦具有学习借鉴意义,能有效推动整个银行业的稳健、有序发展。

外文摘要:

As is well known, banks, as the backbone of the financial market, have a great influence on the financial market and even the entire economic environment. As one of the most important sources of income for banks, the development of corporate banking also has a significant impact on the operation of banks. However, with the impact of the COVID-19 and the transformation of the domestic economic development model, many problems have emerged in the corporate business of domestic banks, which are facing unprecedented challenges. This article believes that the reasons for this problem and the countermeasures to solve it are worth exploring deeply.

This article will take China Merchants Bank as the specific research object, starting from the background of China's economic and social development, analyze the current situation and problems of China Merchants Bank's corporate business, and then propose future development strategies for China Merchants Bank's corporate business. This article first provides a brief introduction to China Merchants Bank's corporate business, and then focuses on China Merchants Bank. Based on the data from China Merchants Bank and other banks, the development status of China Merchants Bank's corporate business is comprehensively evaluated from both horizontal and vertical perspectives. Based on the current development status, conduct empirical analysis of its existing problems, and finally propose relevant opinions on the development mode of China Merchants Bank's corporate business by combining the analysis of the problems with China Merchants Bank's own situation, and look forward to its development path. This article proposes a series of strategies reasonably and effectively through research on China Merchants Bank's business, including: Possible measures that are conducive to achieving growth in indicators such as business scale, customer base, and market share, as well as enhancing its performance. A series of measures to improve business management capabilities, customer satisfaction, and business service efficiency. And it has reference value for peers. Meaning can effectively promote the stable and orderly development of the entire banking industry.

参考文献总数:

 16    

馆藏号:

 本120203K/23050Z    

开放日期:

 2024-06-07    

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