《快乐大本营》作为全国综艺娱乐节目的领军节目，不仅引发了“湘军电视”现象，奠定了湖南卫视综艺老大的地位；而且其本身也成为了80、90后青年成长过程中的“指向标”，深深影响了他们的行为和价值观念。本文立足于大众文化的立场，用个案研究的方法将《快乐大本营》作为一个特殊的文化现象进行分析，发现它主要通过在节目当中充斥性暗示，满足观众的偷窥癖，赋予观众决策权力几个手段来打造卖点；并采用不同程度的煽情方式来获得国家与民众的一致认可，从而创造出持续十五年爆红的综艺神化。

"Happy Camp" , as the leader of the state's various entertainment programs, not only caused the" Hunan TV" phenomenon, but laid the Hunan satellite TV entertainment leader status. Moreover, the show itself has become a beacon for the youth growing up in the 1980s and 1990s by deeply affecting their behaviors and values. Standing from the position of the mass culture, this paper takes "Happy Camp" as a special cultural phenomenon to analyse. With the method of case study , we have found that it created a selling point mainly by filling the show with hint of sexuality , satisfying the voyeuristic addiction of the audience and giving the audience decision-making power. Besides that, through adopting different ways of stirring emaotions, it acquired the unanimous recognition of the state and the people, making itself a legend of being most popular for a sustained fifteen years.