随着新能源汽车市场的快速发展，顾客满意度日益成为衡量汽车企业竞争力的关键。以W汽车公司为例，通过问卷调查和深度访谈，对服务产品、服务渠道、服务促销、服务价格、服务人员、服务有形展示和服务过程等七个方面进行分析，确立其服务营销策略对顾客满意度的影响。结果表明，服务产品、服务促销、服务价格、服务人员和服务过程对顾客满意度有显著正向影响，而服务渠道和服务有形展示的影响不如预期显著。此外，顾客对服务营销策略各方面重要性的看法存在分歧，不同的顾客细分群体对服务营销策略各变量的满意度也存在差异。基于这些发现，从顾客满意度视角出发，为W汽车公司提出了针对性的服务营销策略优化建议。

With the rapid development of the new energy vehicle market, Customer Satisfaction increasingly becomes a key indicator of competitiveness for automotive enterprises. This study analyzes the impact of service marketing strategies on Customer Satisfaction at W Automotive Company, focusing on seven aspects: Service Product, Service Place, Service Promotion, Service Price, Service People, Service Physical Evidence, and Service Process. Data were collected through questionnaires and in-depth interviews. The results indicate that Service Product, Service Promotion, Service Price, Service People, and Service Process have a significant positive impact on Customer Satisfaction. However, the impact of Service Place and Service Physical Evidence was less significant than expected. Additionally, there is a divergence in customer views on the importance of different aspects of the service marketing strategy, and satisfaction levels vary among different customer segments. Based on these findings, targeted optimization suggestions for W Automotive Company's service marketing strategies are proposed from the perspective of Customer Satisfaction.