社交媒体的崛起，拉近了各国人们之间的距离。然而，开放的社交媒体上人们的文化背景越来越多元，用户的偏好也呈现出不同程度的分化。产品设计时，如果不考虑不同文化背景用户的需求和喜好，可能会影响用户的使用体验，甚至导致产品失败。为此，本文针对中国和韩国目前的具有代表性的社交媒体软件微信和KakaoTalk进行研究，以霍夫斯泰德的跨文化纬度为指导，探讨中国和韩国用户在使用社交媒体软件的区别，旨在为社交媒体产品的设计和开发提供一些可行的建议，以满足中韩用户的需求，提高产品的用户体验和商业价值。

论文通过调查问卷的方式，研究了跨文化视角下中韩社交媒体的使用情况。研究后可以发现：第一，在不同国籍对微信使用的态度的差异分析中，中国和韩国群体在微信使用上可有显著性的差异，整体来看中国群体喜爱微信的程度会更高。第二，国籍是影响社交需求、寻求社会支持、查询信息、寻找娱乐、自我表达和身份形成、职业发展等六个方面的重要因素。在这六个方面，中国人的平均得分都显著高于韩国人，说明中国人在这些方面的需求和动机更强烈。

The rise of social media has brought people from various countries closer together. However, on open social media, people's cultural backgrounds are becoming increasingly diverse, and user preferences are also showing varying degrees of differentiation. When designing a product, if the needs and preferences of users from different cultural backgrounds are not taken into account, it may affect the user experience and even lead to product failure. Therefore, this article conducts research on representative social media software WeChat and KakaoTalk in China and South Korea. Guided by Hofstede's cross-cultural perspective, it explores the differences between Chinese and South Korean users in using social media software, aiming to provide some feasible suggestions for the design and development of social media products to meet the needs of Chinese and South Korean users, improve the user experience and commercial value of the products.

The paper investigates the use of social media in China and South Korea from a cross-cultural perspective through a survey questionnaire. After research, it can be found that: firstly, in the analysis of differences in attitudes towards WeChat usage among different nationalities, there may be significant differences in WeChat usage between the Chinese and Korean groups, and overall, the Chinese group will have a higher degree of liking for WeChat.Secondly, nationality is an important factor affecting six aspects: social needs, seeking social support, searching for information, seeking entertainment, self-expression and identity formation, and career development. In these six aspects, the average score of Chinese people is significantly higher than that of Koreans, indicating that Chinese people have stronger needs and motivations in these aspects.