随着互联网的兴起和广泛应用，消费者开始通过网络来购买所需要的商品。由于网上购物成本低廉，商品丰富，操作方便快捷省时省力等优点，越来越多的人开始在网上购买自己所需的商品或服务。同时顾客对物流服务质量的要求也越来越高，物流服务质量作为电子商务交易最重要的环节之一，电子商务的运营与发展极大的被其影响着，提高网上购物中的物流服务质量越来越引起人们的关注。目前国内对网上购物这种新兴购物方式的物流服务质量研究大多是对宏观上的网上购物物流服务质量的理论研究，电子商务的物流服务质量的相关文献少之又少。 本文在前人研究的基础上，通过制定顾客满意度的调查问卷和统计分析，构建大学生网络购物忠诚度理论框架模型，找出影响大学生网络购物忠诚度关键因素。采取相应对策措施，有利于提高大学生网络购物忠诚度，旨在强调说明网络营销物流服务质量的重要性和必要性，让网络卖家了解到提高网上购物物流服务质量是提升网店的核心价值之一，拓展网络商家的市场空间。

With the advent of the Internet, and its wide usage, consumers begin to buy the required goods on the Internet. Due to the low cost, commodity rich, and easy operation of online shopping, more and more people prefer to shop on the net. On the same time, the quality of logistics service requirements has also become higher. The operation and development of e-commerce was influenced by logistics service quality which regarded as the last part of the e-commerce transactions. More and more people pay attention to improve the logistics service quality of online shopping. Currently, most domestic researchers only research on logistics service quality of online shopping as a new way of shopping in the macro way, the related literatures about the logistics service quality of online shopping are quality few. On the basis of the previous studies, this paper constructed the college students' Internet shopping loyalty theoretical framework model, with formulating customer satisfaction questionnaire by the corresponding indicators and statistical analysis, and identify the key factors affecting college students online shopping loyalty. Taking measures to increase their loyalty, which designed to underscore the importance and necessity of logistics service quality in network marketing, urge network sellers to learn that to improve logistics services quality is one way to enhance the core values of the shop.