本文选取了中国和韩国的生鲜APP作为研究对象，通过调查问卷的方式，对中韩消费者选择网购生鲜产品的原因、最关注的方面、网购的种类、网购软件的使用、支付方式的选择、送货方式的选择以及满意度等方面进行了调查。通过研究后能够了解到，中韩两国网购生鲜有许多相同点，也有不同之处。未来的发展中，应该以消费者的需求为目标，革新网络商业模式，从而保障消费者更加有价值、更加便利的购物体验。

In this paper, fresh APPs in China and South Korea are selected as the research objects. Through questionnaires, this paper investigates the reasons why Chinese and South Korean consumers choose fresh products online, the most concerned aspects, the types of online shopping, the use of online shopping software, the choice of payment methods, the choice of delivery methods and satisfaction. Through the study can understand that China and South Korea online shopping fresh has many similarities, there are also differences. In the future development, we should aim at the needs of consumers and innovate the network business model, so as to guarantee consumers a more valuable and more convenient quality of life.