中国原创动画电影《罗??战记》在?本?受欢迎。这部电影向世界弘扬 了中国?化，是现代中国?化与传统中国?化融合的?种体现。本?旨在从? 本观众的视?出发，寻找该?的中国元素与?本在?化上的相似点以及哪些中 国元素会对?本观众产?吸引?。　 　　本?以《罗??战记》为例，对中国动画?中的中国元素进?分析。主要 从四个部分展开探讨。 第?章是《罗??战记》中的中国元素研究，重点分析 中?两国动画对中国元素的运?以及指出中?动画产业现存的问题，并给出建 议。第?章是关于《罗??战记》?本市场的调查与访谈。调查该?在?本的 知名度及?本观众对中国动画的印象。访谈中?动画制作者有关中?动画市场 现状、该?成功因素及存在的问题。第三章是对《罗??战记》中的剧本、服 饰、建筑、饮?等??的中国元素运?进?分析。第四章分析《罗??战记》 在?本获得成功的关键因素。中国动画电影《罗??战记》在?本的成功上 映，是中??化交流的令?瞩?的成果之?。以?本观众的视?为切?点分析 该电影的中国元素，不仅可以增加?本观众对中国动画的理解，也能为中国动 画进??本市场提供创作和营销??的建议。

The original Chinese animated film" The legend of Hei " is very popular in Japan. This film promotes Chinese culture to the world, and is a reflection of the integration of modern Chinese culture and traditional Chinese culture. From the perspective of Japanese audience, this paper aims to find out the cultural similarities between Chinese elements in this film and Japan, and which Chinese elements will attract Japanese audience. This paper takes ”The Legend of Hei”as an example to analyze the Chinese elements in Chinese cartoons. It is mainly discussed from four parts. The first chapter is the study of Chinese elements in ”The Legend of Hei ”, focusing on the application of Chinese elements in Chinese and Japanese animation, pointing out the existing problems in Chinese and Japanese animation industry, and giving suggestions. The second chapter is about the investigation and interview of the Japanese market of ”The Legend of Hei”. Investigate the popularity of the film in Japan and Japanese audience's impression of Chinese animation. Interview with Chinese and Japanese animators about the current situation of Chinese and Japanese animation market, the success factors of the film and the existing problems. The third chapter analyzes the application of Chinese elements in the script, costumes, architecture, diet and other aspects ofi” The Legend of Hei” The fourth chapter analyzes the key factors of the success of“The Legend of Hei”in Japan. The successful screening of the Chinese animated film ”The Legend of Hei” in Japan is one of the remarkable achievements of Sino-Japanese cultural exchanges. Analyzing the Chinese elements of the film from the perspective of Japanese audiences cannot only increase Japanese audiences' understanding of Chinese animation, but also provide suggestions for Chinese animation to enter the Japanese market in terms of creation and marketing.