当今世界，电视就其影响力而言，仍是公认的第一媒介。到目前为止，电视仍然拥有其它媒介无可比拟的传播优势和受众群体。正因如此，电视节目低俗化现象也是世界范围的“公害”。治理电视节目低俗化，是各国电视业发展过程中不容回避的课题。对这一课题的研究离不开具体的国情和文化背景，因此，本文把关注点聚焦在中国电视节目低俗化，从现象分析入手，力求构建一个较为完整的治理体系。本文写作注重贴近一线电视工作者：无论是对电视节目低俗化现象的审视、对相关概念的梳理，笔者都希望对电视工作者的具体实践有所帮助。本文运用系统论和媒介生态学的一些观点为理论工具对中国电视节目低俗化现象进行客观审视。这是一个较为“中观”的视角：通过观察中国电视媒介这一系统与其所生存和发展的环境之间的互动，发现电视节目低俗化的成因，分析其危害，更重要的是找到我们可以对这一恶疾实施控制的关键因素。电视媒介系统的控制中心首先是电视业界。要想有效治理电视节目低俗化，一线电视工作者需以当仁不让的姿态打头阵：他们应当正确看待收视率、懂得如何争取收视成绩，以“君子爱财，取之有道”的姿态参与市场竞争；准确把脉观众需求，使节目创作与观众深层次的需要相契合；充分发挥电视“通俗”的优势，使节目为观众喜闻乐见而避免流于庸俗、堕入低俗；发掘到电视娱乐的核心竞争力等。这些概念的梳理在以往类似命题的文章中比较零散或有所忽略，笔者将详细论述，因为中国电视的整体风貌正与一线电视人每天的日常工作息息相连。电视节目低俗化治理体系的构建则是一项系统工程，需要电视业界（包括决策层和一线电视工作者）、研究学界、教育界等多方共同努力。电视人必须坚持节目的创优创新实践，增强电视媒介自身的机体健康。决策层应当整合频道资源、优化市场竞争环境；运用节目分级等措施对节目生产和播出实施有效管理；研究学界应与业界协作尽快开发科学的节目评价体系，尤其是适合中国国情的收视测评模块，使收视率数据更多的服务于节目创作。教育界则应尽快在青少年中间开展全面的媒介素养教育，为中国电视培育成熟的受众群体和电视业的后备力量。本文希望得出的结论是：治理电视节目低俗化不是亡羊补牢的临时举措，也不是某个时期的阶段性任务，而是电视业健康发展的有机组成部分。它既需要建立长效机制，也是通过电视人每天的具体实践得以实现的。

In today's modern world, the TV, in terms of influence is still recognized as the NO.1 medium. Until the present, the TV has had an audience base that’s unparalleled by other media with its major advantages. Thus, TV programs that promote a degeneration of values and morals have become a public hazard. This has become an unavoidable issue for much of the country’s TV industry. The study of this topic is inseparable from national conditions and cultural backgrounds. Therefore, in this paper, the author focuses on China’s degenerative TV programs, analyzing this phenomenon and working to create a system to control them. The author hopes that the writing can be of assistance to those in the TV industry. This paper provides a systems theory and an objective view on this phenomenon. This paper also provides a more "in view" perspective by looking at the development and environment of China's TV media, seeking the root cause of the degenerative TV programs, and analyzing the harm of such programs. But most importantly, it tells how one should control such a problem.The TV media must have good control of the television industry. To effectively control such a problem, front-line workers in the TV industry must have a “I have to do my part” attitude to lead the charge: they should correctly view ratings and know how to fight competitively for them in a successful and correct manner; the program creation should fit well with the target audience; avoiding programs that tend to be vulgar or degenerative in nature; exploration of the core competencies of television entertainment, which should be good to the soul, etc. The author discusses such materials in detail, some which have been neglected. This is done since the overall image of Chinese television and the first-line TV workers are intricately related. Controlling degenerative TV programs requires the TV industry (involving decision-makers and front-line TV workers), research scholars, and educators to work together. Television programs must adhere to innovation and excellence in practice, while enhancing the health of television media. Decision-makers should integrate channel resources, optimize the market competitive environments; use measures such as grading programs and broadcasting programs that implement effective management; develop scientific evaluation systems that suit China's national conditions and enhance services and innovation. Education in this regard among young people should be carried out as early as possible to cultivate them correctly in the future. Conclusion: Controlling this issue is a long term process and the television industry is an integral part of this solution. It must establish a long-term method and system, in which those in the industry must use daily to improve the conditions.