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中文题名:

 融媒体时代我国主流媒体从业者的转型策略 ——以新华通讯社采编人员为例    

姓名:

 徐晓惠    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 055200    

学科专业:

 新闻与传播    

学生类型:

 硕士    

学位:

 新闻与传播硕士    

学位类型:

 专业学位    

学位年度:

 2018    

校区:

 北京校区培养    

学院:

 新闻传播学院    

研究方向:

 新闻与传播    

第一导师姓名:

 刘伟    

第一导师单位:

 北京师范大学新闻传播学院    

提交日期:

 2018-06-18    

答辩日期:

 2018-05-22    

外文题名:

 THE TRANSFORMATION STRATEGY OF CHINA’S MAINSTREAM MEDIA IN THE MEDIA CONVERGENCE ——A CASE OF JOURNALIST’S TRANSFORMATION OF XINHUA NEWS AGENCY    

中文关键词:

 融媒体时代 ; 转型 ; 新闻采编人员    

中文摘要:
当前,融媒体时代传播平台由单一载体趋向媒体融合成为一种新的传播语境,这种传播语境体现出新闻生产模式的转变、技术更新、资源共享等特征,构成了一种整体化的传播趋势。融媒体时代的传播语境不仅对我国主流媒体产生了强烈的冲击,也促使我国主流媒体从业者在传播思维、传播方式、人才培养、人才管理等方面发生了变化。 在融媒体时代,新华社转型的成功与否取决于新华社采编人员的转型,而新华社的转型在中国主流媒体转型中具有典型性。由于报道方式和形态的转型,近几年新华社采编人员成为了其他媒体学习的榜样。2017年新华社的“现场新闻”推动采编人员直播态报道加强融媒体团队合作能力,打造特色的“网红”采编人员。纵观近几年对于新华社的研究,国内对其记者的采编技巧和新媒体运营方式的研究比较全面完备,而对新华社采编人员如何在融媒体时代加快自身转型则甚少,且没有理论依据作为支撑。因此,对融媒体时代我国采编人员转型的策略以及转型的原因进行研究,对于其它媒体工作者的工作以及转型具有至关重要的现实意义,这也是本文的研究初衷。 本文选取了融媒体时代这样的新视野下,通过案例法和访谈法对我国以新华社为代表的主流媒体的采编人员给予关注,并以新华社实践经验丰富的采编人员为实际的例证,从主流媒体从业者转型背景、新华社采编人员转型的必要性、转型的策略这三个角度分别论证采编人员转型。鉴于我国主流媒体从业者转型存在比较固化的传统采编思维、采编人员受众意识不强、搜集新闻来源的复杂性、采编人员转型缺少理论指导、人才培养与发展方向的分歧等困境,如何转型更加适应融媒体时代的语境成为需要思考的重要问题。本文中选取的不同案例代表着不同视角,使结语会显得更加具有说服力。本文对国内主流媒体采编人员的转型现状和方向了分析、探索、总结,旨在提升融媒体应用新形势下新闻采编人员的工作质量。
外文摘要:
At present, the media platform in media convergence era has become a new communication context from a single information carrier to media convergence. This communication context reflects the transformation on news production models, technology updates, resource sharing and other characteristics, and constitutes a trend of integrated communication.Media convergence has not only made a notable impact on mainstream media in China, but also changed the way in which Chinese mainstream practitioners propagate ideas, modes of communication, personnel training, and talent management. In media convergence era, the transformation of the editors in Xinhua News Agency decides the transformation of Xinhua News Agency, which is a typical case of mainstream media transformation in China. In recent years, due to the transformation of reporting methods and forms, editors in Xinhua News Agency have become role models for other media. In 2017, the "Live News" of Xinhua News Agency promoted the ability of reporters on their live coverage, strengthen cooperation capabilities of media convergence teams, and create distinctive "instafamous" editors. In recent years, domestic scholars has made comprehensive and complete researches on the reporters and new media operation of Xinhua News Agency, but paying few attention to the transformation of editors, which is lack of theoretical support. Therefore, research on the transformation strategy and reason of domestic editors in media convergence era has an important realistic significance for the work and transformation of other media practitioners, which is the original intention of this paper. Based on amounts of cases and in-depth interviews, this article explores the career evolution of editors in mainstream media against the background of convergence media by taking interviews and analyzing lots of Xinhua News Agency’s experienced editors’ actual cases. Specifically, this article argues the career evolution for news editors from the perspectives of the background of media practitioners’ evolution, the necessity of Xinhua News Agency’s editors’ career evolution and detailed measures. Since there are many difficulties in the transformation of the mainstream media practitioners in China, such as the traditional editorial thought, the poor audience awareness, the complexity of news collecting, the lack of theoretical guidance and the disagreement on talent training and development direction, how to adapt to the context in media convergence era is considered as an important issues. Since cases are selected in different perspectives, the conclusion would be quite persuasive.This paper analyzes, explores and summarizes the current situation and direction of the the mainstream media editors’ transformation in China, aiming at improving the work quality of the news editing and news editor under the new circumstances of convergence media application.
参考文献总数:

 55    

作者简介:

 硕士期间曾在《传媒评论》、《新闻与写作》发表过两篇论文。    

馆藏号:

 硕055200/18009    

开放日期:

 2019-07-09    

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