从国际经验、国家政策和相关行业数据来看，我国体育产业将成为国民经济支柱性产业，健身行业现已成为发展的重点。我国健身行业的商业模式，在从“行业洗牌”进入到“二次增长”的现实背景下，为解决传统模式客户留存率低、健身企业口碑差的行业痛点，开始由“重获客轻服务”向“获客服务均衡”的模式转型。为此，本研究以激励理论为线索，通过社会比较理论、资源保存理论构建并验证了如何提高健身消费者满意度的中介机制模型，为健身行业提供了满足客户需求、提高服务质量的方法和理论基础。主要研究内容如下：（1）以激励的本质内涵和属性进一步定义了竞赛激励的概念，即以竞赛环境因素激发个体为满足自身需要，产生获取或实现愿望目标的过程。（2）按照蒂莫西（Hinkin）总结的方法和程序，以激励理论为基础、TARGET模型为结构、定义内涵为导航，采用演绎法生成了40个题项的竞赛激励题项库，并通过探索性因子分析、验证性因子分析检验了量表的维度、信度和效度，最终形成了5个维度，15个题项的竞赛激励正式量表。其中任务设计维度包含4个题项、专业知识维度包含2个题项、权力分配维度包含3个题项、评价/肯定维度包含3个题项、小组/社交维度包含3个题项。并据此量表设计了关于竞赛激励影响健身消费者满意度的相关问卷。（3）采用SPSS23.0和AMOS24.0统计分析软件，分析了样本数据的分布特征，检验了相关变量量表的信度和效度，采用回归分析和Bootstrap方法检验了本研究理论模型的相关假设。基于样本数据的实证分析，得出以下结论：

（1）健身消费者在任务设计、专业知识、权力分配、评价/肯定、小组/社交等竞赛环境因素的激发下，产生获取或实现愿望目标的水平，会非常显著的正向影响健身消费者包括对设施/环境、工作人员、压力释放、社交/知识需求的满意度水平。（2）心理资本部分中介了竞赛激励对健身消费者满意度的正向影响。一方面，健身消费者在任务设计、专业知识、权力分配、评价/肯定、小组/社交等竞赛环境因素的激发下，产生获取或实现愿望目标的水平，会有56.361%的作用正向影响健身消费者包括设施/环境、工作人员、压力释放、社交/知识需求的满意度水平；另一方面，有43.639%会通过健身消费者包括自信、希望、感恩、宽容、乐观等心理资本的作用，正向影响健身消费者包括对设施/环境、工作人员、压力释放、社交/知识需求的满意度水平。

From the perspective of international experience, national policies and relevant industry data, China's sports industry will become the pillar industry of the national economy, and the fitness industry has now become the focus of development.Under the background of "industry reshuffle" into "secondary growth", the business model of China's fitness industry has begun to transform from "regain light customer service" to "balance customer service" in order to solve the industry pain spot of low customer retention rate of the traditional model and poor reputation of fitness enterprises.Therefore, this study takes the incentive theory as the clue, constructs and verifies the mediation mechanism model of how to improve the satisfaction of fitness consumers through the social comparison theory and the resource conservation theory, and provides methods and theoretical basis for the fitness industry to meet the needs of customers and improve the service quality.The main contents of the study are as follows: (1)The concept of competition motivation is further defined based on the essential connotation and attributes of incentive, which refers to the process of obtaining or realizing the desired goal by stimulating individuals with competitive environment factors to meet their own needs.(2) According to the method and program summarized by Hinkin, based on the motivation theory, structured by the TARGET model, navigated by the defined connotation, and the deductive method was adopted to generate the competition motivation item library of 40 items.The dimensions, reliability and validity of the scale were tested by Delphi method, exploratory factor analysis and confirmatory factor analysis, and a formal scale of competition motivation with 5 dimensions and 15 items was finally formed.Among them, the task design dimension contains 4 items, the professional knowledge dimension contains 2 items, the power distribution dimension contains 3 items, theiii evaluation/affirmation dimension contains 3 items, and the group/social dimension contains 3 items.Based on this, a questionnaire about the influence of competition incentive on fitness consumer satisfaction was designed.(3) Based on the statistical analysis software SPSS23.0 and AMOS24.0, the distribution characteristics of the sample data were firstly analyzed, the reliability and validity of the related variable scale were then verified, and finally, the theoretical model and relational hypothesis of this study were tested by regression analysis and Bootstrap method.Based on the empirical analysis of the sample data, the following conclusions are drawn:

（1）Fitness consumers, stimulated by task design, professional knowledge, power distribution, evaluation/affirmation, group/social interaction and other competitive environment factors, have a higher or lower level of acquiring or achieving the desired goal.The satisfaction level of fitness consumers including facilities/environment, staff, stress release, social/knowledge needs will be significantly positively affected.

（2）The psychological capital part introduces the positive influence of competition incentive on fitness consumers' satisfaction.On the one hand, after being stimulated by the competitive environment factors such as task design, professional knowledge, power distribution, evaluation/affirmation, and group/social interaction,the higher or lower level of obtaining or achieving the desired goal generated by fitness consumers will have a positive impact of 56.361% on the satisfaction level of fitness consumers' needs, including facilities/environment, staff, pressure release, social contact/knowledge; on the other hand, an impact of 43.639% will positively influence the satisfaction level of fitness consumers, including facilities/environment, staff, pressure release and social/knowledge needs, through psychological capital such as confidence, hope, gratitude, tolerance and optimism.