本文从品牌本身及企业管理两个维度研究品牌价值。借助于将整体论逻辑作为基础的组态分析理论以及29家老字号上市企业的相关数据，针对增加品牌价值，来探索其路径以及方式。经过分析可知：存在两种组态，可以实现高品牌价值。第一个是：将创新开放作为导向的组态是主要路径；专注于传统价值观念，组织开放性不强的企业案例覆盖度不高，但同样能够实现高品牌价值。研究还发现企业在缺乏组织创新性的情况下贸然进行组织开放会适得其反，降低企业的品牌价值。同时品牌价值观在所有能够实现高品牌价值的组态中都发挥着不可或缺的作用。除此之外，还在研究的过程中，发现了致使非高品牌价值的组态，它们一般会呈现出价值观涣散等现象。因此为增强品牌价值，企业要认识到品牌价值观的意义，将之提升到战略管理层面。

This paper studies the brand value from the dimensions of the brand itself and enterprise management. Using the configuration analysis theory based on the logic of holism, 29 time-honored listed companies are used as samples to explore the path of increasing brand value. The study found that there are mainly two configurations to achieve high brand value, among which the configuration oriented towards innovation is the main path; the case coverage that focuses on traditional values is not high, but it can also achieve high brand value. The study also found that organizational openness in the absence of organizational innovation can reduce brand value. Although there is no single strong requirement for achieving high brand value, brand values play an important role in all high brand value configurations. In addition, the study also found configurations that lead to non-high brand value, and they generally have missing or scattered values. In order to enhance the brand value, the enterprise also needs to recognize the significance of the brand value and upgrade it to the level of strategic management.