随着文化经济的全球大热及其对世界经济的极强拉动作用，各国对于文化贸易发展越来越重视。为了更好地了解我国文化产品出口增长方式及其影响因素，本文利用2002年-2011年中国文化产品SITC码出口数据以及Hummels和Klenow（2005）二元边际分解方法对其进行二元边际分析，发现我国文化产品出口增长主要依赖于集约边际，增长方式比较粗放，易受外部冲击影响。同时，对二元边际影响因素进行了实证分析，发现不同二元边际的影响因素各有不同，因而政策制定也应各有倾向性。

As the popularity of cultural industries and the strong impetus to the growth of the world economy, all countries pay more attentions to the development of cultural trade. In order to explore the growth mode and influencing factors of China’s cultural goods exports, this paper adopts the decomposition methodology of Hummels and Klenow (2005), using SITC export data to describe dual margin of cultural goods exports in China. It thinks that China’s export growth on main trade partners mainly depends on the intensive margin.China’s pattern of cultural goods exports growth is still extensive. This paper also gives empirical analysis on influence factors on the dual margin. The results tell that the most remarkable factor is different for the dual margin, which suggests that the policy making should have different tendentiousness.