开展对城市居民的生态旅游意向及行为倾向的研究，能够更好地把握生态旅游市场需求特点，可以对生态旅游的进一步开发与规划具有重要的指导意义。通过问卷调查的方式对北京市民的生态旅游意向及行为倾向展开调查，并采用条件价值评估法（CVM），对北京市民对森林生态系统恢复工程的支付意愿进行了评估。研究结果表明：北京市民大部分具备生态旅游者的一般特征；不同背景的北京市民在生态旅游意向及行为倾向上存在一定差异；北京市民对于森林生态系统恢复具有较高的支付意愿，市民平均最大支付意愿为每年每人596.51元，市民最大支付意愿总额为每年117亿元。

To study the ecological tourism intention and behavior tendency of urban residents is helpful to grasp the demand characteristics of the ecological tourism market and of great guiding significance for further developing and planning ecological tourism. The study launches an investigation on the ecological tourism intention and behavior tendency of Beijing residents through the questionnaire survey and makes an evaluation on Beijing residents’ willingness to pay for the forest ecosystem restoration by using the Contingent Valuation Method(CVM). The results indicate that: Most of Beijing residents have ordinary characteristics of ecological tourists. Residents with different backgrounds, to some degree, have differences in the ecological tourism intention and behavior tendency. Beijing residents have relatively high willingness to pay for the forest ecosystem restoration. The average willingness to pay is 596.51 Yuan per person per year and the total willingness to pay of Beijing residents is 11.7 billion per year.