随着互联网技术的不断进步，电子游戏文化应运而生，游戏也成为人们主流的娱乐方式。作为玩家沟通和交流的媒介，线上游戏社交媒体平台满足了玩家们主要的社交需求，其网络环境对于玩家来说显得至关重要。然而，女性玩家群体作为玩家群体的重要组成部分却常常遭受负面的言论和评价，其中也反映出一些对于女性玩家的刻板印象。以“女玩家”一词为例，与“女司机”、“女博士”等“性别+群体”的表述类似，并且后者往往在社交媒体平台上引发争议和冲突，这无疑也会对女性玩家产生负面影响。

基于上述问题，本研究将从文本分析和统计分析的角度入手，探究线上游戏社交媒体平台对玩家群体的讨论是否会产生这种刻板印象并影响其传播。具体而言，本研究主要关注涉及“女玩家”、“男玩家”、“玩家”三类词语的帖子，并分析帖子的文本信息，观察在游戏社交媒体平台中是否存在性别刻板印象；并进一步比较“女玩家”、“男玩家”、“玩家”与帖子文本中其他词之间的关系，获取人们对上述词语的认知和态度。此外，本研究将探究游戏社交媒体平台的内容是否对女性玩家存在显著的攻击性态度，并讨论“女玩家”、“男玩家”所在帖子的传播效果。

本研究以综合游戏社交媒体平台TapTap、米哈游（公司）官方游戏社交媒体平台米游社，这两个平台为目标平台收集文本数据。研究发现，米游社平台中包含“女玩家”的帖子多于TapTap平台，说明米游社平台中呈现出的性别刻板印象更强。其次，本研究通过构建词语共现网络的方法，观察游戏社交媒体平台中的用户对“女玩家”、“男玩家”、“玩家”的认知情况。本研究发现与“女玩家”共现的词语多与社交主题相关，与“男玩家”共现的词语则与游戏内容以及异性交友相关，与“玩家”共现的关键词则没有明显的指代倾向且讨论主题多为游戏玩法。除此之外，本研究通过对文本内容进行情绪攻击性分析发现，相比“男玩家”，包含“女玩家”的帖子更容易伴随冒犯性的言论，文本情绪攻击性较强，而包含“玩家”的帖子包含冒犯性的言论较少，情绪攻击性较弱。最后，本研究进一步探究包括“女玩家”关键词的帖子的传播效果。研究发现，米游社和TapTap平台中，与“女玩家”相关帖子的传播效果比“男玩家”相关帖子的传播效果好，表明相比“男玩家”，对“女玩家”话题的讨论更易于引起游戏社交媒体平台用户的讨论与关注。结合上述研究发现，由于包括“女玩家”关键词的帖子存在显著的负面情绪态度，并且更容易引起讨论和传播，这易对女性玩家造成污名化影响。

With the continuous advancement of Internet technology, video game culture has emerged as the times require, and games have become the mainstream form of entertainment for people. As a medium for players to communicate and exchange, online game social media platforms meet the main social needs of players, and their network environment is very important to players. However, female player groups, as an important part of the player group, often suffer from negative remarks and evaluations, which also reflect some stereotypes about female players. Taking the term "female gamer" as an example, it is similar to the expressions of "gender + group" such as "女司机" and "女医生", and the latter often causes controversy and conflicts on social media platforms, which will undoubtedly affect women. Players are negatively affected.

Based on the above questions, this study will start from the perspective of text analysis and statistical analysis to explore whether the discussion of online game social media platforms on player groups will produce such stereotypes and affect their dissemination. Specifically, this study focuses on posts involving three types of words: "female gamer", "male player" and "player", and analyzes the text information of the posts to observe whether there are gender stereotypes in the game social media platform; and further Compare the relationship between "female gamer", "male gamer", "player" and other words in the post text to obtain people's cognition and attitude towards the above words. In addition, this study will explore whether the content of the game social media platform has a significant aggressive attitude towards female players, and discuss the spread effect of the posts of "女玩家" and "男玩家".

This research uses TapTap, a comprehensive game social media platform, and Miyoushe, an official game social media platform of Mihayou (company), as the target platforms to collect text data. The study found that there are more posts containing "female gamers" on the Miyoushe platform than on the TapTap platform, indicating that the gender stereotypes presented on the Miyoushe platform are stronger. Secondly, this study observes users' cognition of "female gamer", "male player" and "player" in the game social media platform by constructing a word co-occurrence network. This study found that the words co-occurring with "female gamer" are mostly related to social topics, while the words co-occurring with "male gamer" are related to game content and making friends with the opposite sex, while the words co-occurring with "player" have no obvious indication Generation tendencies and the topic of discussion is mostly gameplay. In addition, through the analysis of emotional aggressiveness of the text content, this study found that compared with "male gamers", posts containing "female gamers" are more likely to be accompanied by offensive speeches, and the text contains stronger emotional aggression, while posts containing " Player" posts contain less offensive language and are less emotionally offensive. Finally, this study further explores the spread effect of posts including the keyword "female gamer". The study found that on Miyoushe and TapTap platforms, the spread effect of posts related to "female gamers" is better than that of posts related to "male players", indicating that the topic of "female gamers" is more discussed than that of "male players". It is easy to attract discussion and attention from game social media platform users. Combined with the above research, it is found that posts containing the keyword "female gamer" have significant negative emotional attitudes and are more likely to cause discussion and dissemination, which can easily cause stigma to female players.