本研究将目光聚焦在女性高发癌症这一近年来讨论度颇高的话题上，其中又因乳腺癌已成为威胁女性健康的第一大癌症而选择其作为主要研究主题，并以此作为切入点对健康传播中的健康叙事进行进一步探讨与思考。通过引入叙事传输理论作为中介变量，将不同的叙事视角和叙事内容中有关乳腺癌患病的严重程度分别调控，形成不同实验分组，以验证阅读到不同叙事材料的人群会否在检查意愿和利他行为意愿中产生区别，最终选择高校学生群体作为观察对象。在考虑到他们的社交媒介使用习惯和媒介素养水平后，来自全国多地经过筛选的高校学生被分为四组，他们分别阅读了提前采编好的四篇叙事材料，并完成了以李克特7分量表设置的系列问题，以此探究其态度与行为变化。研究结果最终证实了叙事传输在叙事内容（即乳腺癌患病的严重程度）和检查意愿中存在的显著中介作用，同时，在进行不同的叙事视角对比时，以第一人称叙述的乳腺癌叙事在早期、晚期两份叙事严重程度不一样的文本中没有显著差异，而以第三人称叙述的乳腺癌晚期叙事则更为显著。这显然与第一人称本身带有的强感染性和癌症叙事极易达成的恐惧与威慑相关。在基于前人经验的前提下，在高校学生群体中小范围地开展这次行为实验，希望能够对于国内乳腺癌防治信息推广有所助益，为更多女性的健康服务，为健康领域的治理体系和制度建设贡献一份个人力量。

This study focuses on the high incidence of cancer in women, which has been widely discussed in recent years. Breast cancer has been chosen as the main research topic because it has become the first cancer threatening women's health, and further discusses and thinks about the health narrative in health communication from this point of view. By introducing narrative transmission theory as a mediator, the severity of breast cancer was regulated by different narrative perspectives and narrative contents, forming different experimental groups,to see if people who read different narratives differ in their willingness to examine and altruistic behavior.Finally i choose college students as research object. After considering their social media use habits and media literacy levels, selected college students from many places across the country were divided into four groups. They read four narrative materials collected in advance and completed a series of questions set on 7-point Likert scale to explore their attitude and behavior changes. The results finally confirmed the narrative transmission in narrative content (i.e., the severity of the breast cancer) and check the intend to exist in a significant intermediary role, at the same time, in the comparison of different narrative perspective, narrative in the first person narration of breast cancer in the early and late two narrative severity, there were no significant differences in different text The third person narrative of advanced breast cancer is more significant. This is obviously related to the fear and deterrence that the first person itself carries with it, which is highly infectious and cancer narratives can easily achieve. On the premise of previous experience, this behavioral experiment is carried out in small and medium-sized scale among college students, hoping to be helpful to the promotion of information on breast cancer prevention and treatment in China, to serve more women's health, and to contribute to the construction of governance system and system in the health field.