最近几年时间以来，韩国企业对中国市场的投资很大。一些韩国企业对中国市场的环境并没有做调查，盲目进入中国市场，所以导致了很多韩国企业进入中国市场后发展不好。但是，还有一些韩国企业在中国发展很好、很受欢迎。所以，我选择了在中国比较成功的韩国企业——多乐之日和巴黎贝甜，研究它们成功的企业营销策略。这两家企业是发展比较成功的例子，而且在中国市场很受欢迎，这样的研究可以帮助更多的韩国企业。 论文中首先介绍相关的研究背景、研究意义、文献综述和研究方法。其次，在第二章中分析在华韩国面包企业发展的现状、特征。第三章中重点分析多乐之日和巴黎贝甜的企业营销策略、包括产品策略、价格策略、渠道策略和促销策略。最后是结论的部分。 本论文对进入到中国的韩国面包企业多乐之日和巴黎贝甜做了分析，分析了他们成功的原因，并总结了这两家公司的营销策略和启示。在进入中国的韩国企业中，有成功的，还有失败的。所以企业应该根据不同的领域做详细的调查，进行地区性的细分化和研究是很有必要的，在此基础上应该制定合理的营销策略。

For the past few years, Korean companies have invested heavily in China.Some Korean companies failed to conduct research on the Chinese market, and they failed to gain access to the Chinese market, causing many Korean companies to enter the Chinese market.However, some Korean companies are very popular in China and are very popular in China.So, I chose to study the successful marketing strategies of Korean companies in China.These two companies are developing relatively successful examples of developing countries, and are very popular in China. The paper introduces the relevant research background, research significance, documentation summary and research methods.Secondly, in Chapter 2, it analyzes the status quo of Korean bread industry in China.In Chapter 3, we emphatically analyze the strategy of Tous Les Jours and the Paris Baguette marketing strategy, including product strategy, pricing strategy, channel strategy and promotional strategies.The final part of the conclusion is the final conclusion. The paper analyzes the reasons why the Korean bread maker, who enters China's bakery, analyzes the reasons for their success, and summarizes the marketing strategies and revelations of the two companies.Among Korean companies, success and failure were successful.Therefore, it is necessary to conduct detailed investigations based on different fields of research and study, and make rational marketing strategies necessary to conduct regional differentiation and research.