在现代社会中，科技的发展日新月异，手机APP的使用频率也前所未有地增加。大量的手机APP争抢用户流量，让用户的选择权越来越多，标准也越来越高。于是以人为本的用户体验已成为APP吸引用户的一大关键点。对于国内现状而言，启动页面是手机APP的“门面”和第一印象，只要用户使用APP，就一定要经过启动页面，然而当前对于启动页面的研究又甚少。因此，站在启动页面的角度，提升用户体验，是事半功倍且潜力巨大的。
心理学有一个专门研究人与时间心理关系的基础学科分支，即时间心理学。虽然时间心理学的学术研究已相当深入，然而在交互设计与用户体验领域的应用还有所欠缺。本课题旨在尝试基于时间心理学与时间知觉的视角来研究对启动页面用户体验的影响因素，进而提出改进建议。本研究的创新点如下：首先，将时间心理学以及时间知觉理论与启动页面的用户体验设计相结合，填补启动页面的研究空白。其次，拓展了传统用户研究的方法与领域，运用实验法与问卷调查法及量表法的结合，以问题为导向，融合了传统用户体验领域的定性调查研究和认知心理学领域的定量调查研究，保证了研究的科学性。
本课题共分为四个主要阶段：第一阶段主要介绍时间知觉与交互设计和用户体验的关系、影响时间知觉的因素、时间估计方法等；第二阶段主要介绍启动页面和时间知觉的相关研究现状，以及时间知觉对于启动页面的重要性和实际应用；第三阶段主要介绍研究意义、目的和框架；第四阶段主要通过实验法与问卷法的结合对研究假设进行验证，对用户在启动页面的不同因素条件下进行时间估计与主观焦躁感实验，并使用问卷方法支持、补充实验结果。本研究发现，启动页形式与时间估计、启动页时长与焦躁感评分、广告形式与焦躁感评分、文字数量与时间估计和焦躁感评分，均存在显著效应。最终在四个研究阶段结束后，通过对实验和问卷分析得出的结论，提出实践中启动页面可能的改进方向，并提出对APP启动页面用户体验的研究展望。

The development of modern science and technology is changing with each passing day, and the frequency of use of mobile APP continues to increase.In the context of the user's time becoming more and more tense and valuable, and a large number of APP competing with each other's user traffic, how to improve the user experience of the APP is a key to attracting users. For the domestic status quo, the APP startup page is a necessary process for using the mobile APP. As long as the APP is used, it must go through the startup page, and there is little research on the startup page. Therefore, improving the user experience from the perspective of the launch page is a multiplier and has great potential.
Psychology has a branch that specializes in the relationship between human and time, namely time psychology. Although the books, literature, and academic research of time psychology have been quite in-depth, there is still a lack of application in the field of interaction design and user experience. The purpose of this study is to try to influence the influencing factors of the user experience of the page and the methodology of interaction design from the perspective of time psychology and time perception. The innovations of this research are as follows: 1. Combine time psychology and time perception theory with the user experience design of the launch page to fill the gap in the startup page. Second, expand the traditional research methods and fields of user experience, using the combination of experimental methods and questionnaires, both qualitative research and quantitative research to ensure the scientific nature of research.
The research outline of  this thesis is presented by four parts.The first phase mainly introduces the relationship between time perception and interaction design and user experience, factors affecting time perception, time estimation methods, etc. 2. Introduce the theoretical framework, psychological mechanism and influencing factors of concepts such as time psychology, time perception and time interval estimation. Analyze the effects of different loading factors on time perception and mood. 3. Through the psychological experiment method to verify the proposed hypothesis and anticipation, the user performs the time interval estimation test and the subjective focus test in the case of different startup page loading forms, and analyzes the startup page optimization and improvement method through the experimental results. . The questionnaire method is used to support, verify and interpret the experimental results and the theoretical results and research prospects of the interactive design of the APP startup page loading method are proposed.