研究目的：探究图片社交类应用使用体验影响因素。 研究方法：该研究以95后图片社交类应用使用者为目标人群，先利用问卷法研究95后图片社交使用行为，再采用焦点小组和访谈的方法探讨95后使用图片社交类应用中自我呈现的特点和动机，最后综合以上两部分的研究结果，利用质性分析的方法得出影响图片社交类应用使用体验的影响因素。 研究意义：该研究的研究特色在于结合了定量分析和质性分析的方法，由浅入深的对95后图片社交类使用者这一群体做了深入的分析。研究成果填补了当前国内对于图片社交使用体验影响因素方面的研究空白，且给目前快速发展的图片社交领域提供了一定的理论支撑。 研究结论：95后用户在使用图片社交类应用中存在 6种自我呈现动机，分别是记录生活、满足个人爱好、展现个人形象、利益需要、消磨时光，打发无聊、情感交流。95后用户在使用图片社交类应用中存在 4种自我呈现特点，分别是隐私意识提高、陌生人社交需求不强、发布照片力求真实感、偏爱互动型明星博主。研究发现影响图片社交类应用使用体验的影响因素有7个，且共有23个维度。相机功能因素包含专业性、全面性、可控性、针对性四个维度；社交功能因素包含互动性、高效性、普及性、沉浸性、讨论激励五个维度；内容因素包含愉悦性、有用性、丰富性、高质量、个性化五个维度；用户因素包含影响力、高素质、多样性三个维度；安全因素包含隐私保护、权益保障两个维度；设计因素包含易用性、美观性两个维度；品牌因素包含知名度、独特性两个维度。

Research purposes: to explore the factors affecting the use of social applications in pictures. Research method: This study takes the post-95 picture social application users as the target group, first uses the questionnaire method to study the post-95 picture social use behavior, and then uses the focus group and interview method to explore the post-95 self-presentation in the picture social application. Characteristics and motivations. Finally, combining the results of the above two parts, the qualitative analysis method is used to obtain the influencing factors that affect the use experience of social applications. Research significance: The research feature of this research is that it combines the methods of quantitative analysis and qualitative analysis, and makes an in-depth analysis of the group of post-95 social users. The research results fill the current research gaps in the domestic factors affecting the social experience of pictures, and provide some theoretical support for the fast-developing picture social field. Research conclusions: After 95 users use six kinds of self-presentation motives in the use of picture social applications, namely, recording life, satisfying personal hobbies, showing personal image, interest needs, killing time, sending boring and emotional communication. After 95, users have four kinds of self-presentation features in the use of picture social applications, namely, the improvement of privacy awareness, the lack of social needs of strangers, the release of photos to seek realism, and the preference for interactive star bloggers. The study found that there are 7 influencing factors affecting the image social application experience, and there are 23 dimensions. Camera function factors include four dimensions: professionalism, comprehensiveness, controllability and pertinence; social function factors include five dimensions: interactivity, efficiency, popularity, immersion, and discussion motivation; content factors include pleasure and usefulness. Five dimensions of richness, high quality and individuality; user factors include three dimensions: influence, high quality and diversity; security factors include privacy protection and rights protection; design factors include ease of use and aesthetics. Dimensions; brand factors include two dimensions of popularity and uniqueness.