2014年，大数据在中国首次试水电影产业，《小时代》、《老男孩》、《后会无期》等一系列电影的成功开启了电影的“网生代”，开始以一种新的维度诠释电影。互联网龙头百度以许鞍华导演的文艺片《黄金时代》做率先尝试，对电影票房进行预测，初试啼声却以失败告终。本文意在梳理当前电影产业的整体态势，纵观互联网巨头在影视行业的布局，分析《黄金时代》票房预测失败的原因，并探究文艺片大数据票房预测的可行性。 全文分为前言、正文、结论三个部分。前言主要介绍大数据如何走进人们的生活。正文部分分为五章来进一步分析大数据票房预测下互联网影视布局的特点，主要逻辑结构为：国内大数据研究现状、电影产业总体态势分析、大数据在电影票房预测的情况、个案《黄金时代》票房预测失败原因以及大数据带给电影产业的机遇。结论部分对全文进行总结，指出新时期大数据在电影产业中的重要性。

In 2014, big data first appeared in the film industry, "Tiny Times", "Old Boys", "The Continent" and a series of the film's success opened the door to the "net generation" of the movie, starting with a new dimension to interpretate the film.The leading Internet company Baidu took film-director Xu Anhua's "golden age" for the first attempt, predicting box-office, but ended in failure. This paper is intended to describe the overall situation of the film industry's "golden age", analyse the reasons for the failure of the box office-prediction, and to explore the feasibility of using big data to predict the box office of the literary film . The full text is divided into three parts :introduction, body, con-clusion. The preface mainly introduces how big data came into people's lives. The body part is divided into five chapters to further analysis of the characteristics of big data to predict the Internet Movie box office layout,the main logic structure is as follows: the domestic big data research, film industry overall situation analysis, big data in the film at the box office prediction, the reason why "golden age" failed to predict the box office and opportunities of the film industry brought by big data . The conclusion part summarizes the full text, points out the importance of big data in the movie industry in new period.