网络小说IP近几年来发展十分迅速，在影视行业、动漫行业、游戏行业等都占据了一定的地位，甚至还有逐渐扩大的趋势。以IP原有粉丝为基础的衍生产品带来的市场热度，逐渐成为了网络小说IP经济效益的主要表现形式。其影视化和动漫化等衍生产品的成功让更多的商家意识到网络小说IP的潜在经济价值，故网络小说IP的经营也愈发的成熟的同时，出现了诸如IP囤积、经济效益期望过低的问题。

    本文主要通过对我国网络小说IP影视化产品发展过程和原因，以及影视化发展的实证分析，得出网络小说IP影视化产品在其市场经济效益表达时的影响因素并进行分析。本文结合AISAS模型对网络小说IP影视化时的经营模式进行定性分析。本文聚焦的是网络小说IP影视化产品的研究，会少量涉及动漫化产品和游戏化产品等衍生产品相关数据。过骨朵、豆瓣等网站收集2018-2021年主要影视产品数据，通过建立多元回归模型，分析网络小说IP影视化产品市场经济效益的影响因素，同时对比非网络小说IP改编影视产品，比较不同情况下各因素的影响程度。而通过特殊案例分析，能够明确网络小说IP影视化的具体实践成功的原因，为行业的发展提供方向。

      In recent years, Internet novel IP has developed very rapidly, and has occupied a certain position in the film and television industry, animation industry, game industry, and even has a trend of gradual expansion. The market heat brought by the derivative products based on the original fans of IP has gradually become the main manifestation of the economic benefits of Internet novel IP. The success of its derivative products such as film and animation makes more businesses aware of the potential economic value of Internet novel IP, so the operation of Internet novel IP is becoming more and more mature. At the same time, there are some problems such as IP hoarding and low expectation of economic benefits. In this paper, through the empirical analysis of the development process and reasons of IP film and television products of network novels in China, the influencing factors of IP film and television products of network novels in the expression of their market economic benefits are obtained and analyzed.

       In this paper, the AISAS model is used to analyze the business model of network novel IP film. This paper focuses on the research of Internet novel IP film and television products, which will involve a small amount of data related to animation products, game products and other derivative products. The data of main film and television products from 2018 to 2021 are collected through Guduo, Douban and other websites. By establishing a multiple regression model, this paper analyzes the influencing factors of the market economic benefits of Internet novel IP film and television products, and compares the non internet novel IP adapted film and television products, and compares the influence degree of various factors under different circumstances. Through the analysis of special cases, we can make clear the reasons for the success of the practice of IP film and television, and provide the direction for the development of the industry.