新媒体技术的迅速发展为非物质文化遗产的传播带来了新的机遇与挑战。凤台花鼓灯，作为一种重要的非物质文化遗产，正在新媒体的浪潮中寻找适宜的表达和传播途径，以保持活力和扩大影响力。本文以新媒体语境中的凤台花鼓灯的舞蹈影像表达为研究对象，选取目前凤台花鼓灯主要传播的两个短视频平台，即抖音和微信视频号为观察场域，通过文献研究、网络民族志、个案研究法等方法，分析其传播现状、舞蹈影像表达特点等，探讨凤台花鼓灯在新媒体时代的传播机遇和挑战。

新媒体平台突破传统传播的时空限制，扩展了凤台花鼓灯的传播范围，实现用户群体虚拟“共同在场”，并促进了凤台花鼓灯表演形式的多样化展示。用户可以通过平台观看专业舞台表演、民间自娱活动，学习舞蹈教程，这不仅丰富了凤台花鼓灯的传播内容，也为群众提供了互动参与的平台。然而，这一过程中也需要思考其艺术内涵问题，要保留民间艺术根基和传统魅力，同时也积极适应新媒体的特性，创新创作，用地方民间的艺术语言来表达当地人如今的精神世界，吸引更多人的关注和参与。

The rapid development of new media technology has brought new opportunities and challenges to the dissemination of intangible cultural heritage. As an important intangible cultural heritage, Fengtai Flower Drum Lantern is looking for suitable expression and communication channels in the wave of new media in order to maintain its vitality and expand its influence. This paper takes the dance video expression of Fengtai Flower Drum Lantern in the context of new media as the research object, selects the two short video platforms where Fengtai Flower Drum Lantern is mainly disseminated at present, i.e., Jittery and WeChat video number, as the observation field, and analyzes the current situation of its dissemination and the characteristics of its dance video expression by means of literature research, web ethnography, case study method and other methods, so as to explore the dissemination opportunities and challenges of the Fengtai Flower Drum Lantern in the era of new media.

The new media platform breaks through the time and space limitations of traditional communication, expands the communication scope of Fengtai Flower Drum Dance, realizes the virtual "co-presence" of the user group, and promotes the diversified display of the performance forms of Fengtai Flower Drum Dance. Users can watch professional stage performances, folk self-entertainment activities and learn dance tutorials through the platform, which not only enriches the dissemination content of Fengtai Flower Drum Lantern, but also provides a platform for the masses to interact and participate. However, this process also needs to think about its artistic connotation, to retain the folk art roots and traditional charm, but also actively adapt to the characteristics of the new media, innovative creations, using local folk art language to express the spiritual world of the local people today, to attract more people's attention and participation.