日本动画作为日本“文化立国”发展战略的重要组成部分，也是日本跨文化传播的交流媒介之一，为日本塑造了良好国家形象，提升了日本的国际地位；日本的政策支持和动画人才培养体系，让日本动画自二战后至今逐渐在世界站稳脚跟，日本因此成为动画产业的主要输出国，动画也作为一种外交手段向世界传递日本的文化特色和价值观。本文将从跨文化传播的视角对2019年推出且连载至今的热门日本动画《鬼灭之刃》进行个案研究，采用霍夫斯泰德文化维度理论中的四个维度——个体主义/集体主义、不确定性规避、权力距离、阳性主义/阴性主义为个案研究的主要理论，通过对《鬼灭之刃》中的剧情内容和角色设计进行分析，得出《鬼灭之刃》能够在中国成功跨文化传播的原因是构建了相似的文化维度、寻求引起共鸣的普世情感和价值观、立足于本民族文化特色，从中获得中国动画在跨文化传播上的可借鉴经验和建议，中国动画应进行角色创新、传递普世情感和价值观、采用中华传统元素、抓住中华文化的灵魂、扩大受众范围、建立具有深意的叙事模式，才有可能打造出能够如《鬼灭之刃》般向世界传递中华文化和价值观的热门动画。

In this paper, a case study of the popular Japanese anime "Demon Slayer", which was released in 2019 and has been serialised since then, will be conducted from the perspective of cross-cultural communication, using the four dimensions of Hofstede's cultural dimension theory - individualism/collectivism, uncertainty avoidance, power distance, and masculinity/femininity - as the main Through the analysis of the plot content and character design in "Demon Slayer", it’s concluded that the reasons for the successful cross-cultural communication of "Demon Slayer" in China are the construction of similar cultural dimensions, the search for universal emotions and values that resonate, and the grounding in the characteristics of the local culture, from which we can draw lessons and suggestions for the cross-cultural communication of Chinese animation. Chinese animation should innovate its characters, convey universal emotions and values, adopt traditional Chinese elements, capture the soul of Chinese culture, expand its audience and establish a meaningful narrative mode, in order to create a popular animation that can convey Chinese culture and values to the world.