地理标志是我国《民法典》中明文列举的七种知识产权客体之一。景德镇是我国江西省省辖市，因精美的手工陶瓷产品闻名于世。景德镇的陶瓷产业不仅是当地的经济支柱，且制瓷工艺中潜藏着深厚的文化底蕴与积淀，具有不可替代的文化价值。对景德镇陶瓷地理标志法律保护进行研究，不仅具有现实意义，还可以从陶瓷这一产品出发，从不同视角为我国地理标志保护制度的完善提供经验。

主要研究内容包括：

第一章主要介绍本研究的研究背景与研究意义、研究方法与研究内容以及国内外研究现状。

第二章梳理地理标志保护制度的发展历史，并从中国与景德镇两个维度考量地理标志保护制度的现状。在地理标志的发展历史中，主要介绍地理标志诞生的目的以及现代地理标志保护制度的发展历程，以及其中所关注因素的变化情况，同时，还会对现行主流的地理标志保护模式的优劣进行对比，并介绍我国的选择，对景德镇陶瓷地理标志的使用现状进行总结。

第三章将结合陶瓷产品的特点、景德镇陶瓷行业的特征以及景德镇地方立法与行政机关对景德镇陶瓷地理标志的定位与使用方法，对景德镇陶瓷地理标志存在的问题从客观形式与主观使用两方面进行分析研究。在客观问题方面，存在景德镇陶瓷产品的特点、景德镇陶瓷行业独特的市场主体构成使得景德镇现有的陶瓷地理标志不符合使用需求的问题，半工业化生产方式下维持关联性也出现困难；在主观使用情况方面，发现地方政府将地理标志定位于维权工具，忽略了品牌建设，且未充分利用地方立法权力，对陶瓷文化关注不足。

第四章以地理标志的目标与所需考量的价值取向为基础，结合国家宏观政策上的要求、景德镇当地对陶瓷地理标志的实际需求，并借鉴国外优秀的地理标志使用经验，针对问题提出解决方案。通过对陶瓷地理标志的形式构成进行更为复杂的要求，以此增加标志的显著性，防止地理标志变为通用名称，并使“景德镇”陶瓷地理标志与货源标记相区分，同时建立多层次地理标志体系，并分散使用者、降低通用化速率，满足理论要求和不同使用者的实际需求；对地理标志、陶瓷文化和制瓷技艺保护等多方面的内容进行统筹考虑，充分利用地方立法权，完善地理标志的地方保护规范；采取针对性维权，同时通过配套政策建设地理标志的声誉，提升地理标志在市场中的显著性，形成打击侵权与品牌建设的平衡；完善地理标志生产规则的调整程序与内部调整中利害关系人的权利义务；确定合理的生产环节作为人文因素的体现并予以公开，实现生产需求与消费者信赖利益保护的平衡。

Geographical indications are one of the seven types of intellectual property objects explicitly listed in China's Civil Code. Jingdezhen, a city in Jiangxi Province, is famous for its exquisite handmade ceramic products. Jingdezhen's ceramic industry is not only a pillar of the local economy, but also has a deep cultural heritage and accumulation in the porcelain making process, which has irreplaceable cultural value. The study on the legal protection of ceramic geographical indications in Jingdezhen is not only of practical significance, but also can provide experience for the improvement of geographical indications in China from different perspectives, starting from ceramics as a product.

The main research contents include:

The first chapter introduces the research background and significance of this study, the research method and research content, and the current status of domestic and foreign research.

Chapter 2 composes the history of the development of the geographical indication protection system and considers the current situation of the geographical indication protection system from two dimensions: China and Jingdezhen. In the history of the development of geographical indications, the purpose of the birth of geographical indications and the development of the modern geographical indication protection system will be introduced, as well as the changes of the factors of concern therein. At the same time, the advantages and disadvantages of the current mainstream geographical indication protection models will be compared, and the choice of China will be introduced, and the current situation of the use of ceramic geographical indications in Jingdezhen will be summarized.

Chapter 3 will analyze and study the problems of ceramic GI in Jingdezhen in terms of both objective forms and subjective uses, taking into account the characteristics of ceramic products, the features of Jingdezhen ceramic industry and the positioning and use methods of Jingdezhen ceramic GI by local legislation and administrative authorities. In terms of objective problems, the characteristics of Jingdezhen's ceramic products and the unique composition of market players in Jingdezhen's ceramic industry make Jingdezhen's existing ceramic GI incompatible with the needs of use, and difficulties arise in maintaining relevance under semi-industrial production methods; in terms of subjective use, it is found that local governments position GI as a tool for rights protection, ignore brand building, and do not make full use of local legislation power, and insufficient attention to ceramic culture.

Chapter 4 proposes solutions to the problems based on the objectives of GI and the values to be considered, combining the requirements of national macro policies, the actual local demand for ceramic GI in Jingdezhen, and drawing on the excellent experience of GI use abroad. By making more complex requirements on the form composition of ceramic GI, it increases the prominence of the mark, prevents the GI from becoming a generic name, and distinguishes the "Jingdezhen" ceramic GI from the source mark, and establishes a multi-level GI system, decentralizes the users, reduces the rate of generalization, and meets the theoretical requirements and the practical needs of different users. It should take into account the protection of geographical indications, ceramic culture and porcelain-making techniques, and make full use of local legislative power to improve the local protection of geographical indications; adopt targeted rights protection, while building the reputation of geographical indications through supporting policies to enhance the prominence of geographical indications in the market and form a balance between combating infringement and brand building; and improve the adjustment procedures and internal adjustment of the production rules of geographical indications. The adjustment procedure of the rules of geographical indications and the rights and obligations of stakeholders in the internal adjustment; determine the reasonable production link as a human factor and make it public, so as to achieve the balance between the production demand and the protection of consumers' trust interests.