最近几年，一带一路项目逐步推进和发展，已经成为中国和土耳其文化、经济等各个方面的纽带。随着互联网的高速发展，人们在网络上的交流和互相接触、了解、认识也越来越频繁深刻。而在网络上人们使用最频繁以及接触外界信息最常用的方式就是观看网络视频，因此，从网络视频平台的角度来研究一带一路之于两国人民的情况是必要的。

  本文选择了内容相对充实有价值的两个长视频平台——土耳其人民常用的YouTube以及中国年轻人常用的哔哩哔哩网站，在对平台的发展现状、发展趋势进行介绍分析的基础上，对两个网站的用户特点、用户观看内容、游戏频道、广告营销策略等方面进行了对比分析。本文采用了文献法、访谈法、对比法等研究方法进行研究。

  本研究结果发现，虽然同为长视频平台，但网站内容上YouTube更全面，哔哩哔哩更侧重于年轻人喜闻乐见的内容；用户方面，土耳其使用YouTube的用户年龄段从青少年到中年不等，而哔哩哔哩则多为青年人；经营策略方面，YouTube更强调广告端的收入，而哔哩哔哩则在尽量地回避广告这个对于中国年轻人来说比较敏感度话题，更多的是从游戏、动漫、以及电商方面获取利润。此外，从我们收集到的访谈反馈中可以得知，两个网站都存在“视频原创内容匮乏”这一问题。

  通过研究，我们认为，视频网站很大程度上增进了两国人民对彼此的了解和认识，但还远远不够，如果在两个网站中能更多地涌现出在内容创作上既能吸引到两国的年轻人，还能兼顾到详实的介绍两国文化、历史等方面的内容，这将对一带一路的推进产生更加有利的辅助作用。

  With the gradual promotion and development of the project of the Belt and Road Initiative over the years, it has been the link between China and Turkey in terms of culture and economy. As the Internet develops at a rapid speed, it also makes people have frequent and deep communication and mutual contact, understanding, and recognition on the network. While the most common way frequently used by people on the Internet to learn the information of the outside world is to watch online videos. As a result, it is necessary to research the people's situation of the two countries under the Belt and Road Initiative from the perspective of online video platforms.

  In this thesis, the two long form video platforms with relatively abundant and valuable content are selected, including YouTube that is most commonly used by the Turkish people and the Bilibili website that is commonly used by the Chinese long video platform users. Then, the comparative analysis on the features of users, viewing user generated content, game channels, advertising marketing strategies of the two websites is carried out based on introducing and analyzing the development status and trend of the platforms. The research methods of literature review, interview, comparison and contrast are chosen in this thesis.

  According to the research results, it is found that the content on YouTube is more comprehensive, while Bilibili focuses more on the content that young people love to watch. In the aspect of users, YouTube in Turkey has users range from teenagers to people of middle age, while Bilibili attracts mostly young people. In the aspect of operation strategy, YouTube pays more attention to the revenue from the advertising Ads, while Bilibili tries to avoid advertising as a sensitive topic for young people in China, which tries to get more profits in terms of games, animation, and e-commerce. What's more, we could conclude that both video platforms have the problem regarding the "scarcity of original video content" from the interview feedback we have collected.

  According to the research, it is believed that the mutual understanding of the Chinese people and Turkish people between two countries has been greatly enhanced by video platforms, but it is far from enough. If more content that can both attract the young people of two countries and consider the detailed introduction of the culture and history of the two countries emerge in both video platforms, it will be better conducive to the promotion of the Belt and Road Initiative.